Tourism Marketing Mastery

Sep 05 2024 73 ep. 25 mins 34

Tourism Marketing Mastery Podcast artwork

This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation. Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency. From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.

Copy RSS

Subscribe on Podcast Addict

72. A Really Weird Offer That Guarantees Re-Bookings

Sep 05 2024 19 mins

I’m sharing an experiment we’re running with an offer that has dramatically increased client retention, upped engagement, is building the community, guarantees us future bookings AND makes us money for free in the form of interest. Sounds too good to be true? I thought so too.But it’s working.Questions for the podcast? Send them to me at [email protected]

71. Top 10 Marketing Books For Tourism Operators

Aug 30 2024 26 mins

I’ve read over 100 marketing books in the last 10 years. Here are the top ten that have driven millions of dollars into my tourism businesses.I’ve broken them down into 5 categories which include branding, building sales pages, getting leads, word of mouth, and marketers psychology.If you have a marketing related question you’d like me to address on the podcast email me at eh

70. The ‘Holy Crap’ offer

Jan 09 2024 23 mins

Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. If you have a marketing related question you’d like me to address on the podcast email me at [email protected]

69. Never discount - Use the cheesecake strategy instead

Jan 07 2024 12 mins

Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for.If you have a marketing related question you’d like me to address on the podcast email me at [email protected]

68. Pricing for profit in tourism

Jan 05 2024 11 mins

Pricing strategies you should be considering going into 2024.If you have a marketing related question you’d like me to address on the podcast email me at [email protected]

67. 10 Big marketing mistakes that drag a team down

Dec 05 2023 38 mins

In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team.If you have a marketing related question you’d like me to address on the podcast email me at [email protected]

66. 3 Years Gone - Why I left and why I’m back now

Nov 29 2023 9 mins

A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify.If you have a marketing related question you’d like me to address on the podcast email me at [email protected]

65. How to make the complex simple in your marketing

Mar 07 2021 17 mins

Is your organization or your marketing overwhelming? If so you need to listen to this episode. If you have a marketing related question you’d like me to address on the podcast email me at [email protected]

64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes

Feb 12 2021 60 mins

In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make

Feb 03 2021 60 mins

In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the hundreds of clients they have worked with. They discuss the most common mistakes they see, as well as some of the more interesting F-ups. To