The Yoast SEO podcast

Dec 17 2024 27 ep. 49 mins 29
The Yoast SEO podcast artwork

A podcast series where you can learn more about SEO.

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Mike King on increasing CTR with personas and the power of internal linking

Sep 15 2021 39 mins  
Are technical SEOs flourishing, or in other words, is there a technical SEO renaissance? Listen to Mike King, founder of iPullrank, talk about the growing knowledge of SEOs, the power of internal linking, and how personas can improve your CTR. But that’s not all, Mike is not only talking about doing SEO. Listen to this podcast and hear about his rapping career, book, and his plan

Marcus Tandler on making the internet carbon neutral and the importance of website UX

Jul 21 2021 45 mins  
In this episode a passionate conversation between long-time friends Joost de Valk and Marcus Tandler (co-founder & managing director at Ryte). Besides being SEO experts, they also care about the world’s environment. Listen how a passionate Marcus wants to make the internet carbon-neutral and how blocking crawlers can save a lot of energy. But of course, they also talk about SEO.

Cindy Krum on passage ranking, PWA, voice search and the new SEO tools of MobileMoxie

Jul 07 2021 42 mins  
Cindy Krum, Founder & CEO of MobileMoxie, and Joost talk about the ever-changing field of SEO. Luckily, both these experts are never out of fresh innovative ideas for SEO. For example, they think about passage ranking, PWA in search results, a JSON-LD only version of a URL and voice search. Listen to this episode if you want to get inspired and discover their take on the SEO future

Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO

Jun 23 2021 41 mins  
Lily Ray, director of SEO and head of organic search at Amsive digital, talks about her specialty switch from the ecommerce space to E-A-T. She thinks that E-A-T is one of the biggest focus points that Google has been emphasizing and she gives hands-on tips on how to improve the expertise, authoritativeness and trustworthiness of a website. Besides that, Lily and Joost talk about t

Nichola Stott on running, hiring and evaluating an SEO agency

May 26 2021 42 mins  
Nichola Stott, owner of Erudite, shares practical tips on how and when to hire an SEO agency, how to evaluate them and how her agency always stays on top of the latest news. She explains what collaboration with clients means to her and how often agencies and clients communicate. Listen to this episode to take a deep dive in the world of SEO agencies!

Marieke van de Rakt on readability, product marketing and leading Yoast

May 12 2021 42 mins  
Writing easy to read texts can be hard, especially when you're writing for a niche audience that expects you to use certain difficult words. Listen to this episode of the Yoast SEO podcast to hear our CEO, Marieke van de Rakt, talk about making even the hardest online texts easy to read. It doesn't matter if you are a webshop owner selling pens or a Criminology student explaining d

Kristopher Jones on entrepreneurship, investments and eCommerce

Apr 30 2021 44 mins  
Serial entrepreneur and SEO Kristopher Jones loves talking business. And that's exactly what Joost and Kristopher are doing during this episode of the Yoast SEO Podcast. From starting and scaling his own businesses to investing in all kinds of companies he thinks have great potential. But what really makes Kristophers' heart pumping faster is eCommerce. This all started with Pepper

Kevin Indig on SEO at Shopify and eCommerce

Apr 21 2021 45 mins  
In this episode of the Yoast SEO podcast, Joost talks to Kevin Indig, Director of SEO at Shopify. Besides sharing his views on the marketing software landscape and telling where his passion for SEO comes from, Kevin provides you with practical tips on how to use video for your webshop. If you are curious to learn more about SEO, e-commerce platforms, and webshop optimization, this

Phil Nottingham on improving your online video strategy

Mar 31 2021 41 mins  
Lights, sound, action! The world of video has no secrets for Phil Nottingham. Name it and he's been there and done that. From acting, directing, television broadcasting and working as a stuntman (!) all the way to online video techniques and strategy. He's done it all. So if there's one thing Phil will teach you in this podcast episode, it's picking the right video strategy for you

Kate Toon on great SEO copywriting

Mar 19 2021 44 mins  
Kate Toon is a copywriting superhero. She lives and breathes great quality copy. If you are an online copywriter, content marketer or SEO, listening to her conversation with Joost will make you definitely double check your texts. During this episode, Kate will provide you with some helpful tips to improve your SEO copywriting skills and share her views on things that stand in the w