B2B Branding & Marketing by Bejoy Peter

Mar 14 2024 18 ep. 31 mins 2
B2B Branding & Marketing by Bejoy Peter Podcast artwork

With an experience of over 20 years, I help engineering and manufacturing companies implement modern marketing programs that deliver meaningful business outcomes through definitive brand strategy, marketing automation, and lead generation systems, transforming their digital footprint - globally! Write to me at [email protected] to engage further...

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In Conversation with Tanvi Pinjarkar on BRAND MANUALS

Mar 14 2024 22 mins  
Send us a textWelcome to this episode of the podcast where we delve into the intricacies of branding and marketing. In this episode, your host Tanvi Pinjarkar leads a riveting discussion with esteemed brand strategist Bejoy Peter, as they unravel the mysteries of brand manuals.Join Tanvi and Bejoy as they explore the significance of brand manuals in shaping the identity and messagi

Grow Your Business With SEARCH ENGINE OPTIMISATION

Feb 11 2024 19 mins  
Send us a textJoin Bejoy Peter as he delves into the intricate world of Search Engine Optimisation (SEO) with Agrim Yog. In this captivating episode, Bejoy unravels the mysteries behind boosting online visibility and driving organic traffic through effective SEO strategies. From decoding search engine algorithms to leveraging keywords and optimising content, they explore the fundam

In Conversation with Agrim Yog on enabling BUSINESS INTELLIGENCE

May 30 2023 16 mins  
Send us a textBusiness intelligence helps extract crucial facts from a vast amount of unstructured data and transform them into actionable information that enables companies to make informed strategic decisions, improving operational efficiency and business productivity. In this episode, I am in discussions with Agrim Yog a professional with over of a decade of marketing experience

Milestone Episode on BOOK LAUNCH for Industrial Marketing

Jan 24 2023 18 mins  
Send us a textThe industrial sector is unique in so many ways, and one of them is its branding and marketing activities. It has been a daunting task for engineering and manufacturing companies to communicate what they do through their name and branding. This book takes you through the tactics required to get started with your marketing and secure a non-negotiable position for the b

Securing Brand TRADEMARKS, REGISTRATION and PATENTS - Bejoy Peter in Conversation with Manali Bidkar and Parimal Jadhav

Jan 21 2023 37 mins  
Send us a textSmall business owners assume that trademarking is just for global brands. But protecting your hard work and your brand identity is just as important for small businesses as it is for huge corporations. Brand logos are the most obvious and most commonly trademarked items for small businesses. But you can also trademark words, symbols, packaging, and even sounds. Tradem

ENABLING SALES In Your Enterprise - Bejoy Peter in Conversation with V Ravichandran

Oct 26 2022 31 mins  
Send us a textV. Ravichandran has spent his entire career of 30 years in the B2B sales domain. He started his career in the aftermarket support of construction equipment at L&T Limited in 1991 and then moved to sales in 1998. Subsequently, he managed the Pan India marketing and training operation, primarily focussing on increasing sales and channel management at CNH Industrial,

An ORGANISATION'S GROWTH STORY Driven by Sales Engineers

Sep 01 2022 26 mins  
Send us a textIndustrial manufacturing companies typically address highly informed technical and business audiences. Technical content is very difficult to compose properly without a solid engineering background. Your audience – being technically versed – will spot errors, out-of-place information, and beating around the bush, in a heartbeat. These professionals tend to enjoy t

FUELLING GROWTH in the Battery Manufacturing Businesses by Digital Marketing

Aug 07 2022 36 mins  
Send us a textI am in conversation with Battery Expert, Ramesh Natarajan who is also the best-selling author on Amazon through his book 'Batteries Demystified'. Ramesh is the co-founder of UNIK Techno Systems, a company engaged in the manufacture of Industrial Grade Batteries and Battery Manufacturing Machines.What started as short interactions on Quora led him to adopting new-age

WEBSITE ESSENTIALS all Business Owners Must Know

Jun 08 2022 33 mins  
Send us a textIn my experience of over 21 years, I have seen enterprises grow from a shop floor to multi-locations mega factories. What remains constant and growing in this journey is their reputation, today also known as online reputation. And to get there, the most popular and practical asset that fronts the business mandate is the 'Business Website'.However, many a business owne

Your CONTENT STRATEGY Talks Your Business Strategy | In Conversation with Sujata Upadhyay

May 26 2022 26 mins  
Send us a textIdeally, all marketing efforts should bring you one step closer to your goal. However, misguided efforts only leads to wastage of time, money and energy. For example, you may be creating content for an audience that doesn’t match your target market. Or, you might be trying to create content for very competitive keywords, while ignoring the low hanging fruits which a