Rattle & Pedal: B2B Marketing Podcast

Nov 08 2024 207 ep. 34 mins 15

Rattle & Pedal: B2B Marketing Podcast artwork

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

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Marketing Channels: Which Ones are the Right Ones for Your Firm

Nov 08 2024 47 mins

SEO, podcasts, conferences, advertorials, blogs … so many marketing channels to choose from. But which ones are right for MY firm?

Why People Don’t Understand Data and What to Do About It with Bill Shander

Oct 25 2024 47 mins

Data visualiation expert Bill Shander joins the show to talk about why people don’t understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data.

Segmentation: The Marketing Foundation Firms Seldom Get Right

Oct 11 2024 54 mins

It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.

The Antidote to Crappy Buyer Personas with Jim Kraus

Sep 27 2024 52 mins

Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect.

Who Should Be Your Firm’s Thought Leaders?

Sep 13 2024 61 mins

Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders.

Fortitude: The Key to Sustained Marketing Success

Aug 30 2024 48 mins

In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success.

Intellectual Capital: How to Make an Idea Truly Transformative

Aug 09 2024 52 mins

Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends.

Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes

Jul 12 2024 43 mins

Jeff and Jason look back at the “killer” insights, occasional misteps, and the most important things they’ve learned from 5 years of podcasting.

Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli

Jun 28 2024 48 mins

Brian shares how to think about referrals, trace the genealogy of our best referral partners, and balance the critical push/pull of both giving and asking for them.

Using Online Reviews to Drive Referrals with Katie Hollar of Clutch

Jun 07 2024 44 mins

Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a “flywheel through referrals.”