Marketing Technology Podcast by Marketing Guys

Oct 07 2024 100 ep. 22 mins 59
Marketing Technology Podcast by Marketing Guys artwork

The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.

  Business  Technology
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Unlocking B2B Growth: Productizing Services with Eisha Armstrong

Oct 07 2024 21 mins  
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and CEO of Marketing Guys). In this episode of The Marketing Technology Podcast, we are thrilled to welcome Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and a seasoned expert in helping organizations commercialize and scale their productized services. Eisha shares her wealth of k

Recruiting the Best Marketing Operations Talent with Matthijs van Rosmalen

Sep 01 2024 28 mins  
Welcome to another insightful episode of our Marketing Operations (MOPS) series! Today, we're diving deep into the world of recruitment for marketing operations with a special guest, Matthijs van Rosmalen, a seasoned recruitment consultant from Finest People. Matthijs specializes in sourcing top-tier talent in digital marketing and sales, with a focus on CRM, marketing automation,

Digital Innovators, The Journey of TomTom in Marketing Operations featuring Debby Kruse

Aug 25 2024 28 mins  
In this new episode of our Marketing Operations (MOPS) series, Elias and Mark dive into the world of marketing operations with a focus on TomTom’s unique journey. Our guest, Debby Kruse, guides you through the challenges and successes that have transformed TomTom into the digital innovator it is today. From implementing advanced marketing technologies to solving complex problem

Elevating Customer Experience with Marketing Operations - Featuring Gerben Busch

Aug 18 2024 30 mins  
In this episode of The Marketing Technology Podcast, we dive deep into the intersection of marketing operations and customer experience with our special guest, Gerben Busch. With decades of experience in the field, Gerben shares invaluable insights on how marketing operations serve as a crucial bridge between marketing, business, and ICT, ultimately driving a superior customer expe

Unlock the Power of Marketing Operations with Kelly Jo Horton

Aug 11 2024 31 mins  
In this episode of the Marketing Technology Podcast, hosts Mark van Horik and Marten Hoekstra dive deep into the world of marketing operations with the insightful Kelly Jo Horton. Kelly Jo is an expert in the field, and she shares her extensive knowledge on how marketing operations play a strategic role in today’s data-driven organizations. Episode Highlights: [00:00} Introducti

Spider in the Web: Mastering Marketing Operations with Rajen Raghoenathsing

Aug 04 2024 24 mins  
In this episode, Mark van Horik and Marten Hoekstra chat with Rajen Raghoenathsing, Marketing Operations Manager at DPG Media. Rajen shares his experiences and tips on making marketing systems work better, the importance of strategy, and how to connect marketing with IT. Learn how Rajen’s methods have improved processes and results at his company. Key Topics & Timeline Summar

Mastering Marketing Operations: Building a Revenue Engine with Bareld Meijering

Jul 14 2024 40 mins  
In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes. Key Discussion Points: 1. Adapting

Go on a MarTech Diet: Optimizing Marketing Operations with Frans Riemersma

Jul 11 2024 26 mins  
In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation. Frans shares his Big Five components of best-in-class Martech stacks: CMS CRM

Breaking Boundaries: Sales & Marketing Unite for Unrivaled Success with Jacob Schermers

May 29 2024 32 mins  
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects. This trio delved into the pivotal realm where sales meet marketing, exploring tr

Unlocking Sales Success: Automation and Technology with Reza Vinkes of Nothe

Apr 18 2024 20 mins  
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepare to be inspired as we explore ho