Content, Briefly

Dec 10 2024 88 ep. 36 mins 9
Content, Briefly Podcast artwork

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

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Klaviyo: Tracey Wallace on pre- vs. post-IPO content

Dec 10 2024 29 mins  
In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more.This episode is brought to you by our friends at Shuffl (https://shuffll.com/). ************************Timestamps:00:00 Intro03:48 Who is Tracey Wallace?04:12 T

Dock: Eric Doty's 2025 content plans

Dec 02 2024 37 mins  
To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024".In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he’s up to, his content plans for 2025, the relaunch of Superpath Pro, and more.This episode is brought to you by our friends at Stacker. ******************

Equals: Matt Hodges on keeping content simple

Nov 25 2024 37 mins  
In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more.This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_c

Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)

Nov 18 2024 28 mins  
In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more.This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).************************Timestamps:00:00 Intro03:

Calendly: Emily Triplett Lentz on rethinking content for 2024 (rerun)

Nov 11 2024 41 mins  
In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.This episode is brought to you by our friends at

Clari: Michael Lowe on category creation

Nov 04 2024 32 mins  
In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari, the differences between coining a term and category creation, how content works in a category creation playbook, and more.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.

Apollo.io: Robyn Showers on content differentiation

Oct 29 2024 37 mins  
In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollos’ book publishing, and more.This episode is brought to you by our friends at Minuttia (https://minuttia.com).************************Timestamps:00:00 I

Shelf: Hila Bouzaglou is solving the subject matter expertise problem

Oct 21 2024 33 mins  
In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more.This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).************************Timestamps:00:00 Intro02

Attentive: Kasey Hickey on ruthless prioritization

Oct 14 2024 30 mins  
In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more.This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).*********************

The Content Studio: Tommy Walker on "The State of (Dis)Content"

Oct 08 2024 71 mins  
In this episode of Content Briefly, Tommy Walker, Founder of The Content Studio, presented his State of (Dis)Content and discussed the survey’s insights, learnings, and more.Access the full report here: https://www.thecontentstudio.com/the-state-of-discontent/This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).*******