The Content Byte

Dec 11 2024 239 ep. 32 mins 43

The Content Byte Podcast artwork

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.

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RE-RELEASE Grant Writing with Martina Donkers

Dec 11 2024 39 mins

This week, we are starting a special summer series, repeating some of our most popular episodes. First up is our most successful episode ever - with grant writer Martina Donkers. In an inspiring talk, Martina shares her story about finding her niche, how grant writing works and why she loves being a digital nomad - all from a hammock in regional Western Australia! We chat about:

Writing for purpose-driven brands with Carmen Hawker

Dec 01 2024 47 mins

In what is probably our last episode for 2024, Rachel and Lynne chat with copywriter, campaigner and brand strategist Carmen Hawker. Carmen writes for purpose-driven businesses and B Corps from sustainable fashion to ethical finance. She talks about how she found her niche, why she loves doing this sort of work and how she makes it pay a reasonable wage. In this revealing episode,

Why You Might be Your Own Worst Enemy When it Comes to Landing Dream Clients

Nov 24 2024 47 mins

This week Rachel and Lynne are chatting with Amy Posner, also known as The Client Whisperer, talking about the mistakes many of us make when working with clients, especially at the beginning of our freelance career. Amy is a business coach for freelancers and has some great information on how to find good clients who will pay good money for your work. She talks about: The differen

What it’s like to be a B2B tech writer with Rosalyn Page

Nov 17 2024 37 mins

This week Rachel and Lynne chat with a good friend and colleague - B2B tech writer Rosalyn Page. Rosalyn talks about her background in IT and tech magazines, how and why she transitioned to freelance work and all that involves. During our chat, Ros talks about: How she got into tech writing Where she finds her work The pros and cons of writing for agencies Whether tech writing is

Building a Sustainable Freelance Career in a Gig Economy with Lizzie Mulherin

Nov 10 2024 44 mins

This week Rachel and Lynne are chatting with Lizzie Mulherin, a freelance writer, brand strategist, and travel author. Lizzie shares her career journey and chats about: Having a business mindset when it comes to freelancing How to mix content work and journalism How to boost your confidence as a freelancer Whether you need to build a personal brand to make good money Common mistak

How to be paid well with Sue White

Nov 03 2024 58 mins

This week on the podcast, Rachel and Lynne are chatting with freelance writer, journalist, consultant and media trainer Sue White. As a highly successful freelancer, Sue is all about knowing your own worth and charging accordingly. She shares her career journey, why it's important to grow and adapt as time goes on and why you should never accept underpaid jobs. She talks about: Wh

How to earn more as a freelancer without ruining your life with Sarah Greesonbach

Oct 27 2024 41 mins

This week, Rachel and Lynne chat with B2B writer and coach Sarah Greesonbach. We reached out to her after seeing her great comments and funny posts on LinkedIn and we love her approach to freelance writing. We should point out that Lynne had some Internet issues near the end and had to drop out. Luckily Rachel and Sarah were able to complete the chat! During our chat we talk about:

How to use community to grow a freelance business with Jenn Donovan

Oct 20 2024 38 mins

This week on the podcast Rachel and Lynne are talking about how to grow your businesses with Jenn Donovan. Jenn is passionate about small businesses (which is what a freelance career essentially is) and she talks about how you can use community to find clients and get support from your peers. In our discussion we cover: Her interesting career story, from lawyer to retailer to mark

Creating personality-driven email newsletters with Steven Lewis

Oct 13 2024 60 mins

And we are back! After a short post-Summit haitus, Lynne and Rachel are back with a new season and a great guest. And it's all about personality-driven email newsletters. Emails are having their moment in the sun right now - they don't rely on algorithyms that could change quickly or at the whim of a social media mogul and, when done well, can create a powerful conversation between

It's Summit Time! Our pick of the must-see sessions

Sep 08 2024 22 mins

It's just a few days before the biggest event of the year (in our calendars anyway!). It's time for The Content Byte Summit. Hosts Rachel & Lynne talk about the impressive line-up of speakers and all the panels and presentations they are looking forward to seeing this year. Some of the presentations include how to: → find new high-paying clients in your niche → hear how to twe