The Message Marketing Pod

Dec 03 2024 99 ep. 17 mins 20

The Message Marketing Pod Podcast artwork

Join professional and award-winning content copywriter, Christopher Melotti, from Melotti Media, as he discusses fresh and interesting topics about marketing, content creation, copywriting and business practise in general. (This podcast was formally known as "The Copywriting Pod" - but we have evolved the content to be much more than Copywriting! Hence the name change!). You're guaranteed to find interesting information and valuable insights to help your business grow - and it's all free!

Business Education

Copy RSS

Subscribe on Podcast Addict

14 Australian Marketing Trends 2025: Not what you would expect!

Dec 03 2024 18 mins

Is your business ready for what’s coming in 2025? The Australian commercial landscape is shifting – fast. In this episode, Chris shares his 14 key marketing trend predictions for 2025, drawn from 20 years of experience, industry insights and conversations with top professionals. Tune in to stay ahead and thrive in the year to come.

What You Need to Know in Digital Marketing Today

Dec 02 2024 21 mins

Is your brand keeping up with the fast-paced world of digital marketing? It's exhausting! Join Christopher Melotti and Simon Gould from Sydney Digital Marketing Agency as they have a no-nonsense discussion and frank conversation about the latest trends, challenges and strategies shaping everything today. In this episode, they even discuss very practical ways businesses can adapt,

The Power of Diversity Advocacy in Marketing

Oct 31 2024 21 mins

Did you know that embracing diversity can make your marketing more powerful and effective? Join Christopher Melotti and Lisa Cox, a dedicated disability advocate with over 20 years of experience in transforming societal perceptions of disability, as they discuss the importance of diversity advocacy in marketing. In this episode, they explore how diverse voices and perspectives can

Building a Powerful Personal Brand Through Self-Awareness

Oct 23 2024 27 mins

Are you truly aware of how others perceive you? Join Christopher Melotti and Max Stephens from Max Stephens Coaching as they discuss the essential role of self-awareness in strengthening your personal brand. Discover how being more self-aware can lead to a more authentic brand that resonates with others, helping you connect and stand out in both your personal and professional life!

How to Choose the Right Marketing Agency Partner

Oct 21 2024 20 mins

Finding the right marketing agency partner can feel overwhelming, but it doesn’t have to be. Join Christopher Melotti and Bez Black from Bez Media as they share practical advice on choosing the perfect agency for your business. Whether you’re just starting out or looking to switch agencies, this episode is packed with insights to help you make the best choice for your brand!

Brand Workshop: A Step-by-Step Guide to Building A Strong Brand

Oct 17 2024 11 mins

When your customers are asked what brands they love, do they say yours? In this episode, Chris shares the secrets behind the branding strategy that will help you answer this question with a resounding YES! Tune in to learn how to elevate your brand and connect with your audience like never before!

The Complete Guide to Crafting an Effective Brand Messaging Strategy

Oct 16 2024 9 mins

Struggling to keep up with the rapid pace of tech and business growth? You’re not alone! Tune in as Chris shares his Complete Guide to Crafting an Effective Brand Messaging Strategy for powerful corporate communications. Learn how to harness social media, machine learning and AI to create a message that truly resonates with your audience and distinguishes your brand in today’

5 Imminent Marketing Trends in the Australian Finance Industry You Should Be Aware Of

Oct 16 2024 6 mins

How can your finance brand stand out in a crowded, ever-changing market? In this episode, Chris dives into 5 key marketing trends shaping the Australian finance industry. From digital innovations to tightening regulations, learn how to stay ahead and continue delivering value to your customers. Tune in and discover how to adapt and thrive!

Why the Finance Industry Needs Strong Branding

Sep 10 2024 7 mins

Looking to gain a competitive edge in finance? Strong branding is the key! Capable of building trust, clarity, differentiation, compliance, and corporate social responsibility, a robust branding strategy is essential in today’s competitive financial landscape. Listen to this episode to find out how you can get started.

The Importance of Networking in Marketing

Sep 08 2024 25 mins

Networking isn't just a buzzword—it's essential for marketing success! Join Christopher Melotti and Raj Narayan from Emajin Golf as they explore how building genuine connections can elevate your marketing strategies. Discover how effective networking can open doors, drive growth and elevate your brand.