The Marketing Architects

Mar 06 2025 151 ep. 22 mins 10
The Marketing Architects Podcast artwork

Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Nerd Alert: Brand Awareness vs Brand Salience

Mar 06 2025 8 mins  
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how brand salience differs from simple awareness. They reveal why connecting your brand to multiple buying situations m

Synthetic research vs human insights in marketing

Mar 04 2025 24 mins  
A recent study comparing AI-driven research to traditional focus groups found synthetic research is faster, more efficient, and better at spotting trends in massive datasets than human-to-human methods.Elena, Angela, and Rob explore how synthetic audiences are revolutionizing market research, from creative pretesting to consumer behavior prediction. Learn how Marketing Architects d

Nerd Alert: The Problem with Last-Touch Attribution

Feb 27 2025 10 mins  
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how last-touch attribution leads marketers to overvalue certain ads and make poor bidding decisions. They reveal why h

How Category Entry Points Shape Buying

Feb 25 2025 22 mins  
When consumers deliberately avoid buying situations to cut costs, brands risk losing their mental connection with shoppers. The key to staying relevant? Defending existing category entry points while creating new ones.Elena, Angela, and Rob explore what makes category entry points effective and how brands can build them. They discuss different types of CEPs, from needs-based to emo

Nerd Alert: How Media Channel Combinations Impact Performance

Feb 20 2025 10 mins  
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore new research that challenges how marketers approach media mix planning. They reveal why optimizing for reach alone leav

Why Digital Advertising Is Failing Marketers with Bob Hoffman

Feb 18 2025 36 mins  
According to the World Federation of Advertisers, digital ad fraud may become the second largest source of criminal income in the world after drug trafficking. For marketers spending billions on digital ads, this isn't just concerning—it's a crisis.This week, Elena and Rob are joined by "The Ad Contrarian" Bob Hoffman. As a former agency CEO turned industry critic, Bob shares his

Nerd Alert: The Extraordinary Cost of Dull

Feb 13 2025 12 mins  
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how boring advertising drains marketing budgets and hinders brand growth. They reveal the staggering cost of dull ads a

The Effectiveness Principles You Need to Know

Feb 11 2025 27 mins  
Only half of marketers believe they understand marketing effectiveness principles according to WARC. Even worse, many US marketers lag their global peers in applying these proven frameworks for growth.Elena, Angela, and Rob break down the most important marketing effectiveness principles every marketer should know. They examine why these principles work, how to apply them to your b

Nerd Alert: What Makes a Great Super Bowl Ad?

Feb 06 2025 12 mins  
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore what drives ROI for Super Bowl advertisers by examining six years of sales data across nearly 200 media markets. They r

How to Spot Effective Super Bowl Ads

Feb 04 2025 25 mins  
A 30-second Super Bowl spot now costs over $7 million—a 337% increase since 1999. But does this massive investment drive real results? And what separates the memorable ads from the forgettable ones?Elena, Angela, and Rob explore what makes Super Bowl ads effective, from creative principles to strategic considerations. Drawing from both successful and failed campaigns, the team sh