Smarter Marketer

Mar 11 2025 88 ep. 38 mins 3

Smarter Marketer Podcast artwork

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Copy RSS

Subscribe on Podcast Addict

82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin

Mar 11 2025 51 mins

Digital isn’t what it used to be and neither is marketing. In this episode of Smarter Marketer, James welcomes back industry legend Rand Fishkin, Co-Founder and CEO of Sparktoro, to cut through the noise as they discuss the flawed logic of traditional attribution models, the pitfalls of over-relying on Google and the importance of audience-first marketing to future-proof your dig

81. The Power of Account-Based Marketing w. Paola Piccinno

Feb 25 2025 41 mins

Broad-reach campaigns are simply not enough sometimes. Account-Based Marketing (ABM) is emerging as an extremely effective strategy for businesses that are seeking deeper engagement, stronger relationships with their prospective clients and higher-value deals. But what does it really take to run an effective ABM program?Host James Lawrence sits down with seasoned ABM strategist Pao

80. Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King

Feb 11 2025 56 mins

In marketing, deadlines are relentless and expectations are high. It’s critical to manage stress and make clear-headed decisions under pressure. In this episode of Smarter Marketer, host James Lawrence chats with Dr. Jemma King - founder of BioPsychAnalytics and expert in stress, resilience and high performance. Having worked with elite organisations like the Australian Olym

79. Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Dan Monheit

Jan 28 2025 48 mins

In marketing, there exists a fine line between influencing decisions and crossing into manipulation. The difference? One builds trust while the other erodes it.Host James Lawrence chats with Dan Monheit, Chief CX Thinker at Thinkerbell and former CEO of creative behavioural science agency HardHat, about applying behavioural science principles like default bias and anchoring to your

78. Answering Your Marketing Questions for 2025 w. Joe Alder, Sam Dodson and Mariano Di Lascio

Jan 14 2025 55 mins

Rocket Agency’s top experts and Host James Lawrence discuss what will work in digital marketing in 2025 and how to set yourself up for success with the latest on SEO, digital and creative.Key Takeaways:How to navigate AI Overviews and the impact on paid search and SEOWill ChatGPT replace search engines?How to adapt SEO practices to align with AI-driven algorithms in 2025How digit

From the Archives: How to Build Your Personal Brand as a Marketer w. Fleur Brown

Dec 31 2024 42 mins

Building your personal brand as a marketer is crucial for career advancement, establishing credibility, obtaining salary increases and creating professional opportunities. This week, James interviews Fleur Brown, celebrated author of ‘The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities’. Fleur shares why you should be building your personal brand reputatio

From the Archives: Career Advice From a Global CMO w. Ryan Bonnici

Dec 17 2024 42 mins

Ranked in Forbes World's Most Influential 50 CMOs list, Ryan Bonnici shares career advice marketers should take onboard. Ryan has gone from marketing roles in Australia to global CMO roles for two tech unicorns in the USA.Key Takeaways:What are the benefits of working for a company that is growing quickly?The importance of owning a number/region to develop your careerHow to gain me

77. LinkedIn Ads That Work: Expert Tactics w. AJ Wilcox

Dec 03 2024 45 mins

AJ Wilcox, Founder of B2Linked, has worked with 5 of LinkedIn’s top 10 spending accounts and managed over $150 million in LinkedIn ad spend. Host James Lawrence chats with AJ as they delve into key strategies for maximising the output of LinkedIn ads in 2025, the significance of Thought Leader ads, lead-generation tactics that actually work and more.Key Takeaways:The evoluti

76. Marketing Metrics That Matter: A Conversation w. Taz Bareham

Nov 19 2024 38 mins

For marketers in industries with longer or more complex purchase cycles, demonstrating the value of their efforts can be a constant challenge that often impacts budget approvals. In this episode of the Smarter Marketer Podcast, host James Lawrence welcomes back Fractional CMO Taz Bareham for an insightful discussion on marketing measurement, the struggles many marketers face, and p

75. The Future of Experiential Marketing: Trends and Innovations w. Laura Roberts

Nov 05 2024 36 mins

Great marketing is built on creating memorable experiences, whether through digital advertising or offline interactions. Laura Roberts, MD APAC at global experiential marketing agency INVNT joins Host James Lawrence to talk about how brands can craft comprehensive 360-degree campaigns, leverage social media and influencer events, and develop strategies to engage everyone from Boome