How I Grew This

Nov 21 2024 210 ep. 31 mins 17

How I Grew This Podcast artwork

Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.

Business Education

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How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform

Nov 21 2024 30 mins

Gamelight founder Günay Azer sits down with ‘How I Grew This’ hosts Amanda Vandiver and Adam Landis to reveal the remarkable journey of transforming a bootstrapped startup into a mobile marketing powerhouse. In this episode, Günay shares how Gamelight's AI-powered platform revolutionizes user acquisition through sophisticated data analysis and personalized app recommendations

Senior Director of Business Development at Mintegral: Shobeir Shobeiri - How Mobile Game Ads Can Skyrocket Your Brand's Growth

Aug 01 2024 26 mins

In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of mobile.

Director of Client and Product Growth at Simplii Financial: Alexa Serrano - Operational Efficiency Insights in Digital Banking You Can’t Ignore

Jul 25 2024 28 mins

In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins host Amanda Vandiver to discuss the challenges of managing generational dynamics in the workplace, with a focus on Alexa's experience as a millennial manager in the digital banking industry. They also share the importance of continuous learning, operational efficienc

[Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security

May 02 2024 31 mins

In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology. In her role at Ledger, Ariel leads globa

[Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization

Apr 25 2024 36 mins

Ajey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper, and most recently as the CTO of Gojek, he takes a thoughtful approach to bringing balance both in work and in life. As a teenager he printed business cards but, after accidentally blowing up his brother’s computer, he signed up

[Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture

Apr 18 2024 26 mins

In this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater. Brian stands at the forefront o

[Greatest Hits] Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally

Apr 11 2024 25 mins

In this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet. Daniel Krauss has vast experience in IT, having worked with companies like Marqua

[Greatest Hits] Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry

Apr 04 2024 25 mins

In this episode of How I Grew This, Farhad Massoudi, Founder and CEO of Tubi, joins Mada Seghete. They cover the success journey of Tubi, a free streaming service disrupting the industry, and its growth hack strategies involving content, viewership, and advertising. Farhad shares his journey as an entrepreneur and his approach to leveraging the power of AI in media distribution. T

[Greatest Hits] Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve

Mar 28 2024 24 mins

In this episode of How I Grew This, Lee Anne Grant, Chief Growth Officer of Babylist, joins Mada Seghete to discuss the growth and marketing strategy of Babylist, the leading digital destination for growing families. Lee Anne also shares insights on the website's founding, growth, and marketing channels, including their focus on search, social, and affiliates. With an illustrious

[Greatest Hits] Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI

Mar 21 2024 28 mins

In this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies. Hovhannes is a seasoned entrepreneur and investor, having founded several successful