The Immortal Life of Agencies

Oct 14 2024 15 ep. 40 mins 2
The Immortal Life of Agencies Podcast artwork

Fancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders who’ve been there, done that and are happy to talk about the t-shirt - even if it’s a bit grubby. Expect untold stories of progress - always optimistic and never dull.

  Business
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Common Interest’s CEO: The business case for differentiation - Anthony Freedman

Oct 14 2024 41 mins  
Just over a year ago, Common Interest burst onto the scene with the acquisition of former Coke and Airbnb CMO Jonathan Mildenhall’s fabled branding agency, TwentyFirstCenturyBrand. It was one hell of an entrance into the global agency space.Today’s guest is Anthony Freedman, Common Interest’s CEO and Founder. Together we unpack how he’s building a new kind of holding compan

Only Dead Fish's Founder: When change becomes transformation – Neil Perkin

Sep 30 2024 39 mins  
DESCRIPTIONFor all the talk in agencies about change, transformation and - kill me now - ‘agility’, what exactly do these words mean in practice? And is blundering through ‘change’ causing more harm than good? To shine a light on all this, today’s guest is Neil Perkin - the founder of Only Dead Fish, a consultancy sitting at the intersection of digital strategy, tran

Meet The People’s CEO: How to maintain entrepreneurialism at scale - Tim Ringel

Sep 16 2024 42 mins  
More and more ‘mini-networks’ are seeking to beat the holding companies at their own game.These often PE-backed groups of agencies can play the agile indie card, and they can also club together to service global clients. Unsurprisingly, each group claims its own point of difference vs the traditional holding company model. Meet The People is one such emerging network. And

TomorrowToday’s CEO: How AI is changing the agency business model - Chris Johnson

Sep 02 2024 40 mins  
Having touched on the omnipresent topic that is AI in pretty much every episode, this time we dive right in. Our guest is Chris Johnson, Founder and CEO of the AI consultancy, TomorrowToday. And wow, does he give value for money. While much of the industry discourse around AI centres on creative tools and ideation speed, Chris is focused on commercial application. Our con

DDB’s Global CEO: Secrets of successful client relationships - Alex Lubar

Jul 22 2024 34 mins  
When it comes to advertising agencies, they don’t come much more prestigious than Omnicom’s DDB. Whenever any of us needs a quote of substance, Bill Bernbach - the B in DDB - is always a rich source of wisdom. So what a treat to sit down with their global CEO, Alex Lubar, to find out what makes DDB successful. Alex speaks to what he sees as the two driving forces of agency

Uncommon Creative Studio's Founder: The recipe for agency swagger - Natalie Graeme

Jul 08 2024 37 mins  
In seven short years, Uncommon Creative Studio has gone from launch to the very top of the advertising world. Alongside the reputation, the awards and of course the work, their deal with Havas now gives them the scale to go truly global. So how can a newly minted agency achieve so much success so quickly? To find out, we sat down with one of Uncommon’s founders, Natalie Grae

EssenceMediacomX Chief Transformation Officer on building careers in a changing world - Sue Unerman

Jun 24 2024 34 mins  
Sue Unerman is the Chief Transformation Officer of EssenceMediacomX. And having spent 34 years with Mediacom in its various incarnations, it’s fair to say that ‘transformation’ is a subject that Sue knows a thing or two about. Unpacking her personal journey across five decades (sorry, Sue!), this far-reaching conversation explores how to build an agency career amidst con

McCann Chief Strategy Officer on the profound impact of being yourself - Harjot Singh

Jun 03 2024 37 mins  
Our guest today is the wonderful Harjot Singh - Global Chief Strategy Officer at McCann & McCann Worldgroup. This is a rich and personal conversation about the impact of people being different in our industry. Harjot has a real way with words and he shares some lovely thoughts, not least on the critical difference between discipline and dogma when it comes to great work. H

Katie Lee: How to Create Healthy Growth

May 20 2024 32 mins  
This episode features Katie Lee - former CEO of Lucky Generals and now Chief Operating Officer of Wavemaker, the WPP media agency. Together, we explore the differences between healthy and unhealthy growth.As a case in point, Katie shares her experience of how agencies often confuse growth with strategy, which in turn leads to unhelpful - and unhealthy - places. So if you recognise

Ruth Mortimer: A global perspective on creativity and innovation

May 06 2024 37 mins  
Ruth Mortimer is the Global President of Advertising Week, so it’s fair to say that she has an unusually broad perspective on our industry, on clients and of course on agencies. In this episode, you can really feel her breadth of knowledge - as well as her passion for creativity - as she compares and contrasts different markets. In particular, Ruth unpacks what’s holding b