B2B Insights Podcast

Nov 13 2024 66 ep. 41 mins 47
B2B Insights Podcast artwork

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.

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#65: Common Myths and Misconceptions with Brand Research

Nov 13 2024 10 mins  
In this episode, B2B International’s Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how to make brand research actionable.

#64: The Best Frameworks to Develop Winning Propositions

Oct 21 2024 32 mins  
In this episode, B2B International’s Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.

#63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings

Sep 16 2024 68 mins  
In this episode, B2B International’s Conor Wilcock and Oliver Truman dive in to the findings of the 2024 Superpowers Index to discuss the big trends in B2B and what makes the difference between winning and losing in 2024. Download the free report The 2024 Superpowers Index | B2B International

#62: How to Achieve World-Class Quality in B2B Market Research

Jul 09 2024 51 mins  
In this episode, B2B International’s Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B research respondents are who they say they are and provide reliable and accurate insights.

#61: How to Ensure B2B Market Research is Strategic and Actionable

Jun 03 2024 21 mins  
Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International’s Tom Percival and Simi Dhawan discuss how to ensure B2B market research is strategic and actionable.

#60: Lessons in Career Development (with Herminia Ibarra)

Dec 06 2023 35 mins  
In the final episode of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Herminia Ibarra, a world-renowned authority on leadership and career development, for a discussion on how to successfully reinvent your career.

#59: Lessons In Strategic Planning (with Rita McGrath)

Nov 27 2023 38 mins  
In episode 5 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Rita McGrath, a best-selling author and sought-after speaker and strategic advisor. If you want to learn what it takes to spot disruptive inflection points in your market before they arrive, this episode is for you.

#58: Modern-Day Leadership Strategies (with Kirstin Ferguson)

Nov 01 2023 47 mins  
In episode 4 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Kirstin Ferguson, an award-winning author, columnist, and company director, and world-renowned leadership expert. If you want to learn what it takes to become an effective leader in today’s world, this episode is for you.

#57: Learning to Fail (with Amy Edmondson)

Oct 16 2023 35 mins  
In episode 3 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Amy Edmondson, Novartis Professor of Leadership & Management at Harvard Business School, and author of ‘Right Kind of Wrong: Why Learning to Fail Can Teach Us to Thrive’.

#56: Lessons In Decision-Making (with Wendy Smith & Marianne Lewis)

Sep 27 2023 53 mins  
In episode 2 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Wendy Smith and Marianne Lewis, co-authors of ‘Both/And Thinking’, a game-changing book on decision-making.