The Garage: Tools For Retail Media Innovation

Nov 13 2024 47 ep. 37 mins 14
The Garage: Tools For Retail Media Innovation Podcast artwork

Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors. The Garage dives into the why, the how, and the who cares of retail media innovation. Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective, The Garage will explore what lies ahead for this exciting industry and weave a common thread of collaborative innovation through conversations. 
Hosted on Acast. See acast.com/privacy for more information.

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Greatest Hits: Creating Space for Innovation

Nov 13 2024 50 mins  
In the inaugural episode, Ben Sylvan, vp of data partnerships at The Trade Desk joins The Garage to discuss how diversity is a key ingredient for inspiration and innovation and the need for complementary skill sets to drive creativity and problem-solving.Introductions 00:00:01 – 00:05:04What is The Garage? 00:05:04 – 00:07:40“Ah ha" moments that lead to bright spot

Transforming the Shopping Experience Through In-Store Media with Dan Hight and Paul Brenner

Nov 06 2024 39 mins  
In this episode of "The Garage," hosts Dan and Evan are joined by Dan Hight, Business Development and Partnerships Executive at Placer.ai, and Paul Brenner, SVP Global Retail Media and Partnerships at Vibenomics.Join as they explore the transformative power of in-store retail media and its impact on brands and retailers, as well as how innovations in in-store media are reshaping th

Greatest Hits: The Future of Retail Media Networks

Oct 23 2024 39 mins  
In our fourth special episode from POSSIBLE, hosts Dan and Evan are joined by Harvey Ma, Vice President at Albertsons Media Collective, and David Parisi, General Manager of Restaurants and Retail at Fetch.During the conversation, they discuss how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landsca

Enhancing Consumer Engagement Through Creative Storytelling with Kiki Allen and Alicia LeBeouf of Meta

Oct 02 2024 46 mins  
In this episode of The Garage, hosts Dan and Evan are joined by Kiki Allen, Retail Creative Lead at Meta, and Alicia LeBeouf, Head of Industry, Retail & Marketplaces at Meta.Join them as they explore the evolution of retail media in the grocery sector, discussing innovative strategies like digital circulars and bundle ads that enhance consumer engagement. Kiki and Alicia also t

The Nuts and Bolts of the Garage with Dan Massimino and Evan Hovorka

Sep 25 2024 37 mins  
In this special episode, Dan Massimino and Evan Hovorka turn introspective. They delve into their backgrounds, the origin of their podcast concept, and the vital relationships shaping retail media. Reflecting on notable guests like Casey Hamlyn, Sean Muller, Sherry Smith, and partners from Google and Criteo, they explore recurring themes of innovation, collaboration, trust, and the

Harnessing the Unique Magic of TikTok in Retail Media with Casey Hamlyn of TikTok

Sep 11 2024 36 mins  
In this episode of The Garage, hosts Dan and Evan are joined by Casey Hamlyn, North America measurement lead at TikTok. Join them as they explore the world of retail media on TikTok, from the challenges of content creation and advertising to the importance of data hygiene and trust-building. Casey also discusses the future of the advertising landscape, and expands on how machine le

Simplifying Retail Media with Jon Suarez-Davis of super{set}

Aug 28 2024 42 mins  
In this episode of The Garage, hosts Dan Massimino and Evan Hovorka are joined by JSD, the Chief Commercial Officer at super{set}. Join them as they discuss the acceleration of retail media, the future of data integration, and the potential for AI to unlock value in the industry. They also explore strategies to enable the customer's media vision, brand vision, and sales vision in w

Don’t Touch That Dial: RMN + TV

Aug 21 2024 41 mins  
In this episode of The Garage, hosts Dan Massimino and Evan Hovorka are joined by Sean Muller, the founder and CEO of iSpot. Join them as they discuss the rapid shift from linear TV to CTV and the rise of ad-supported models in CTV. They also explore the importance of standardization in the industry, integrating with partners, and all things AI. Sean has founded and served as a key

The Future of Retail Media Networks

May 15 2024 39 mins  
In our fourth special episode from POSSIBLE, hosts Dan and Evan are joined by Harvey Ma, Vice President at Albertsons Media Collective, and David Parisi, General Manager of Restaurants and Retail at Fetch.During the conversation, they discuss how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landsca

Exploring the Intersection of CTV and Retail Media Networks

May 08 2024 35 mins  
In our third special episode from POSSIBLE, our hosts, Dan and Evan, sit down with Xander Kotsatos. Xander is the Head of Beeswax Sales for the Americas at Freewheel, a global technology platform that helps to power the connected television ecosystem. During their conversation, the trio discuss the exciting intersection of connected TV and retail media networks, the potential