The Speed of Culture Podcast

Nov 19 2024 143 ep. 32 mins 4
The Speed of Culture Podcast artwork

To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up. 
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From Clicks to Connections: How Google’s Chris Marino is Redefining Marketing through a Customer-Focused Data Strategy

Nov 19 2024 32 mins  
In this episode of The Speed of Culture podcast, Matt Britton speaks with Chris Marino, Head of Agency, Google Customer Solutions at Google. Chris shares his journey from American Express to Google, diving into the power of mentorship, the impact of AI on marketing, and the importance of personalized consumer engagement.Follow Suzy on Twitter: @AskSuzyBizFollow Chris Marino on Link

The Future of Beauty: Andre Branch on MAC’s Bold Moves in Inclusivity and Innovation

Nov 18 2024 24 mins  
In this episode of The Speed of Culture, Matt Britton sits down with Andre Branch, SVP and GM of MAC Cosmetics North America at The Estée Lauder Companies. Andre shares his experience navigating the fast-paced beauty industry, the importance of inclusivity and artistry for the MAC brand, and the significance of staying connected to evolving consumer behaviors across different demo

Move and Be Moved: How Mazda CMO Brad Audet is Redefining the Future of Automotive Marketing

Nov 14 2024 30 mins  
In this episode of The Speed of Culture, Matt Britton speaks with Brad Audet, Chief Marketing Officer of Mazda North America. Brad shares insights into Mazda's strategic brand evolution, the impact of the "Move & Be Moved" platform, and how Mazda is cultivating an emotionally resonant brand identity.Follow Suzy on Twitter: @AskSuzyBizFollow Brad Audet on LinkedInSubscribe to Th

Future-Proofing Finance: Principal Financial Group’s CMO Beth Wood’s Lessons in Empathy, Innovation, and Leadership

Nov 12 2024 34 mins  
In this episode of The Speed of Culture Podcast, Matt Britton sits down with Beth Wood, EVP and Chief Marketing Officer at Principal Financial Group. Beth shares her insights on navigating financial services, the role of grit in leadership, and Principal's unique approach to brand-building through empathy and expertise.Follow Suzy on Twitter: @AskSuzyBizFollow Beth Wood on LinkedIn

Raising the Bar: Why Consumer Insights Matter at William Grant & Sons with Paul Basford

Nov 04 2024 29 mins  
In this episode of The Speed of Culture, Matt Britton sits down with Paul Basford, US President and Managing Director of William Grant & Sons. Paul shares insights into driving growth, navigating shifts in consumer behavior, and embracing premiumization across William Grant’s portfolio of high-end spirits.Follow Suzy on Twitter: @AskSuzyBizFollow Paul Basford on LinkedInSubsc

How Carnival Cruise Lines is Navigating the Future of Travel with CMO, Amy Martin Ziegenfuss

Oct 29 2024 25 mins  
In this episode of The Speed of Culture, Matt Britton sits down with Amy Martin-Ziegenfuss, Chief Marketing Officer at Carnival Cruise Lines. Amy shares insights into how Carnival successfully navigated the post-pandemic travel surge, the brand's approach to customer segmentation, and how they tap into the creator economy to bring their onboard experiences to life.Follow Suzy on Tw

Legacy in Every Jar: The J.M. Smucker Company’s Modern Twist on Timeless Brands with CMO Gail Hollander

Oct 22 2024 26 mins  
In this episode of The Speed of Culture, Matt Britton speaks with Gail Hollander, Chief Marketing Officer at The J.M. Smucker Company. Gail discusses the importance of understanding cultural truths, how to remain relevant in a fast-evolving CPG landscape, and the art of balancing short-term wins with long-term brand equity.Follow Suzy on Twitter: @AskSuzyBizFollow Gail Hollander on

Inside BODYARMOR’s Game Plan: CMO Tom Gargiulo on AI, Athletes, and the Future of Hydration

Oct 15 2024 26 mins  
In this episode of The Speed of Culture, Matt Britton talks with Tom Gargiulo, Chief Marketing Officer at BODYARMOR Sports Nutrition. Tom shares the challenges of competing in the sports hydration market, how AI reshapes the brand’s strategies, and what it takes to build a winning team in the industry. Follow Suzy on Twitter: @AskSuzyBizFollow Tom Gargiulo on LinkedInSubscribe to

Crafting Creativity: Julia Goldin on How LEGO Inspires Across Generations

Oct 08 2024 31 mins  
In this episode of The Speed of Culture, Matt Britton sits down with Julia Goldin, Chief Product & Marketing Officer at the LEGO Group. Julia shares how LEGO ignites creativity in both children and adults, discusses the brand’s exciting partnerships with global icons like Pharrell Williams, and highlights LEGO’s dedication to diversity and inclusion. Plus, she gives an insi

Luxury in Motion: How CMO Melody Lee is Steering Mercedes-Benz into the Future

Oct 01 2024 33 mins  
In this episode of The Speed of Culture, Matt Britton chats with Melody Lee, Chief Marketing Officer at Mercedes-Benz USA. Melody shares insights on navigating the post-COVID automotive industry, driving innovation in electric and autonomous vehicles, and how Mercedes is adapting to new consumer behaviors. Follow Suzy on Twitter: @AskSuzyBizFollow Melody Lee on LinkedInSubscribe to