The Loop

Nov 11 2024 83 ep. 38 mins 8
The Loop Podcast artwork

Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.

  Business
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Expanding businesses in EMEA with Archita Fritz

Nov 11 2024 46 mins  
Cognism's VP of Marketing, Liam Bartholomew speaks to EU expansion expert, Archita Fritz - spilling her insights on the importance of dedicated expansion plans. Playbooks from one region don't automatically work in another!

How to build a revenue driven SEO strategy with Sam Dunning, Founder of Breaking B2B

Oct 29 2024 46 mins  
Cognism’s Senior Content Manager and SEO whizz, Joe Barron speaks to Sam Dunning, Founder of Breaking B2B about the similarities in our approaches to SEO. Cognism’s money keyword strategy and Sam’s revenue driven SEO strategy.

Demand generation and paid alignment for revenue growth with Cognism’s Senior DG Manager, Jamie Skeels and Senior Paid Acquisition Manager, Lee Gannon

Oct 15 2024 41 mins  
Cognism’s Senior DG Manager, Jamie Skeels speaks to Senior Paid Acquisition Manager, Lee Gannon about how their two teams - demand generation and paid - work together to drive business results.

Laying the Groundwork: The Importance of Pre-Entry Marketing in New Regions with Liam Bartholomew, VP of Marketing at Cognism

Oct 01 2024 31 mins  
Demand Generation Content Manager, Amy Collins speaks to VP of Marketing, Liam Bartholomew about Cognism's lessons expanding into EU countries. Specifically with regard to their experiences going sales-first, or marketing-first.

Mastering Product Marketing with Josh Britton, VP of Product Marketing

Sep 17 2024 38 mins  
Cognism's Demand Generation Content Manager Amy Collins chats to VP of Product Marketing Josh Britton about how Cognism's product marketing function has evolved with him leading the charge. They discuss the extensive research Josh has carried out to understand the state of play and the early successes Josh has achieved in his short tenure since joining Cognism.

From Salesforce to Scaleup: Maura Rivera’s leadership transition to CMO at Qualified

Sep 03 2024 38 mins  
Cognism’s CMO Alice de Courcy speaks to Maura Rivera, former Marketing Manager at Salesforce, current CMO at Qualified about how this career path shaped how she leads her marketing team.

First 160 days in seat as VP of Paid Acquisition at Cognism with Liam Collins

Aug 20 2024 27 mins  
Cognism’s DG Content Manager, Amy Collins  speaks to Liam Collins who has been at Cognism for five months as the newly appointed VP of Paid Acquisition on how he has evolved paid strategy and team set up in his first 160 days.

Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins

Aug 06 2024 26 mins  
Cognism's Demand Gen Lead, Tim Hughes speaks to VP of Paid Acquisition, Liam Collins about how we have built our own ABM playbook at Cognism - specifically selecting and targeting our 1:one accounts to drive demand.

B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins

Jul 30 2024 49 mins  
Cognism’s Senior Demand Gen Manager, Jamie Skeels speaks to Demand Gen Content Manager, Amy Collins all about Cognism’s approach to what they term ‘big rock’ campaigns.

How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai

Jul 23 2024 36 mins  
Cognism’s CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand.