The Founder-Led Marketing Show

Oct 31 2024 76 ep. 45 mins 1
The Founder-Led Marketing Show Podcast artwork

In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder-Led Marketing strategies & playbooks from CEOs & Founders. Prior guests include Jason Fried, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding.

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How this B2B Founder Got 26M Impressions with 1 LinkedIn Post —and Keeps Going Viral

Oct 31 2024 53 mins  
I sat down with Tom Hunt, Founder and CEO of Fame, the B2B podcasting agency that’s helping brands grow with top-tier podcasting. In this episode, Tom breaks down how he got 26M impressions with 1 LinkedIn post and shares his tactics, including: - 5 Steps to Go Viral on LinkedIn - How he writes attention-grabbing posts - The impact of LinkedIn on his business - The perfect for

Gaetano DiNardi: Top SaaS Growth Advisor Shares His LinkedIn Playbook

Oct 24 2024 51 mins  
I talked to Gaetano DiNardi, a growth advisor and thought leader in SEO and content strategy. In this conversation, Gaetano shares his LinkedIn playbook and provides insights into: - The Importance of Topical Authority - The Different Stages of LinkedIn and Content Strategy - How to Create Engaging Content on LinkedIn - Identifying Content Ideas and Audience Engagement - Personal

How ZoomInfo CEO Henry Schuck ($1B+ ARR) Would Scale a New SaaS Startup in 2025

Oct 08 2024 52 mins  
How to scale a new SaaS startup in 2025? I talked to Henry Schuck, the CEO of ZoomInfo. ZoomInfo is known for its industry-leading B2B data and software solutions, promises to help you connect with and close your most valuable buyers—all in one operating system. In this episode, Henry and I cover the following topics: - AI’s Impact on the Software Industry - How to Differenti

How this SaaS CEO is growing by 3,750+ LinkedIn followers EVERY MONTH

Oct 04 2024 51 mins  
Gal Aga is growing by 3,750+ LinkedIn followers EVERY MONTH. He is the CEO of Aligned. Aligned is a customer collaboration platform for sales & customer success. In this episode, Gal and I cover the following topics - The Importance of LinkedIn for Demand Generation - The Strategy Behind Consistent Posting - The Role of Category Creation in Marketing. - Crafting Engaging Conte

Bootstrapped to $26M ARR: Guillaume Moubeche's FLM Secrets

Sep 27 2024 52 mins  
Guillaume took Lempire—home to products like lemlist, lemwarm, taplio, tweet hunter, and local—from $0 to $26M ARR in just six years, all without external funding. He’s also the author of *The $150M Secret* and has been featured in over 200 media outlets. In this episode, Guillaume and I cover the following topics - Building trust in business through emotional connections.

How this B2B Founder closes $350k ARR per Month with LinkedIn content

Aug 05 2024 45 mins  
Matt Watson is the Founder and CTO of one of the early SaaS companies in 2003 and bootstrapped it to $35M ARR and a $150M exit in 2011. Currently, Matt is the Founder and CEO of Full Scale, which helps other startups and tech companies scale up their development teams with top global talent In this episode, Matt and I cover the following topics: Founder-led marketing is crucial f

Josh Braun: B2B Sales, Marketing, LinkedIn, Copywriting and Stoicism

Jun 21 2024 53 mins  
Josh is the #1 top voice on LinkedIn for B2B Sales and the former Head of Sales at 37signals/Basecamp. He is absolutely CRUSHING founder-led marketing: 220,000+ followers on LinkedIn, posting daily, plus, I'm a HUGE Josh Braun fan. - Intertwining sales and marketing strategies. - Outbound vs inbound marketing strategies - Storytelling in sales - Cultivating attention and lear

Megan Bowen: The CEO LinkedIn Playbook

Jun 11 2024 49 mins  
Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs. - The Biggest Challenge from COO to CEO - The CEO LinkedIn Playbook - How to Convince Executives to Post on LinkedIn -The Impact of Founder-Led Marketing on Brand Awareness - Selling to Di

How to Get Your CEO to Post on LinkedIn

Jun 07 2024 52 mins  
MJ Smith is the CMO at CoLab. CoLab makes it easy for anyone to review CAD and automates issue tracking, so that engineering teams can design better products faster. We talk about: - How to Get Your CEO to Post on LinkedIn - The Power of LinkedIn for B2B Marketing - Crafting a Compelling Strategic Narrative - Creating Ongoing Content from the Strategic Narrative - The Impact of Vi

Alina Vandenbergh: How Chili Piper’s CEO uses LinkedIn & Being a Woman in SaaS

Jun 04 2024 47 mins  
Alina Vandenbergh is the Co-CEO at Chili Piper. Chili Piper helps qualify, route, and schedule leads from anywhere — be it your webform, cold calls, campaigns, G2 page, and more. We talk about: - Running a Company with Your Spouse - The Role of AI in Content Creation and Authenticity - The Decision to Raise Money and the Benefits of Bootstrapping - How She Uses LinkedIn &