The Marketing Millennials

Nov 04 2024 446 ep. 33 mins 37
The Marketing Millennials Podcast artwork

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.

We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.

From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.

If you want to be part of The Marketing Millennials community, join in the conversation at:

Linkedin: https://www.linkedin.com/company/the-marketing-millennials

Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

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SPECIAL SERIES: B2B Marketing is NOT Dead in December <==Holiday Survival Guide 🎁| Bathroom Break #28

Nov 04 2024 10 mins  
True or false: B2B marketing is dead around the holidays. FALSE. False, false, false. In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts? Absolutely. And, you can definitely be the Ghost of

288 - Underrated Marketing Psychology Bias (That Most Marketers Aren’t Using) with Dr. G

Nov 01 2024 44 mins  
Did you know YOU are an influencer? Everyone technically is. In this episode, I sit down with Dr. G, current professor at Vanderbilt and consumer behavior expert to talk about bias, decision making, and ethics in marketing. We’re all human and we have biases, but how can we use it positively when we market products? Plus, you can actually gain market share by telling consume

287 - How to Get Started with Email Marketing (+ BEING AN ATHLETE IN MARKETING) with Jordana Klein

Oct 29 2024 37 mins  
What do tennis and email marketing have in common? Email marketer and former D1 tennis player Jordana Klein has the answers: seasonality, tone, and knowing what your audience is looking for. Then, we talk about email lists. What should you look for from your prospects? How did it work at the IMG Academy and USTA, where KPIs might be different from a typical ecom brand? Plus,

SPECIAL SERIES: How to Create Webinar FOMO <==Jay's Masked Singer STRATEGY 🎭| Bathroom Break #27

Oct 28 2024 13 mins  
Don’t listen to everything you hear: you CAN create FOMO for your webinar. In this Bathroom Break, Jay and I talk about fear of missing out and what that means for your webinar. Can you offer the first 100 registrations a special piece of content? What would that look like? Daniel’s given away hoodies, told people the number of attendees, and more to create that urgency. And

286 - Underrated Content Marketing Asset with Eric Jorgenson, CEO of Scribe Media and Bestselling Author

Oct 25 2024 52 mins  
Buckle up, marketing besties. It’s time to hit the books. Today’s guest, Eric Jorgenson, has sold over 1 million copies of his own book in addition to helping others publish their own. How do you get started? How long does it take? What even is a query letter? Eric tells us what he went through, what he’s seen, and how curation is actually creation. Storytelling is the re

285 - How to Take Creative Risks with Taylor Corrado, Senior Director of Brand Marketing at Wistia

Oct 22 2024 36 mins  
How should you actually think about a brand budget? What should be included in it? I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to identify what’s going to drive the most impact for your busi

SPECIAL SERIES: Thinking About 2025 | Bathroom Break #26

Oct 21 2024 13 mins  
What’s scarier than ghosts, goblins, and nightmares about missing school assignments (even though you graduated years ago)? The future. But it doesn’t have to be. This Bathroom Break, Jay and I are talking about the rise of micro-virtual events, the importance of video, and random live streaming on LinkedIn. Also, what’s up with Top Voice badges going away? We share our t

284 - Disrupting Influencer Marketing, with James Watt, Founder of Brewdog

Oct 18 2024 44 mins  
It’s the UK’s best selling craft beer, it’s sold worldwide, it has a CULT-LIKE following, it’s BrewDog. And today I sat down with it’s Founder, James Watt. Grassroot strategies to build a loyal customer base, raw Marketing tactics, and the innovation behind their growth, we TALKED ABOUT IT ALL. I love taking a peek inside the hood of massive brands, and that’s exactly

283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)

Oct 15 2024 43 mins  
How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader. ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing. This episode is a blueprint that offers invaluable lessons

SPECIAL SERIES: Snackable Marketing Insights | Bathroom Break #25

Oct 14 2024 14 mins  
How can you relay Marketing data in a more engaging, snackable format instead of long reports? Saving yourself time, your team time, and increasing the receptiveness of your message is the GOAL. But what performance metrics should we pull and how do you tailor content to audience interests and leverage different platforms appropriately? Let’s get into the episode to find out.