Pipeline Visionaries

Oct 29 2024 209 ep. 40 mins

Pipeline Visionaries Podcast artwork

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.

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Fewer, Bigger, Better

Oct 29 2024 46 mins

Learn from Mary Wells, CMO at Cloudera, about how operational efficiency allows for experiments and risk-taking.

Customer Focused Over Functionally Focused

Oct 22 2024 46 mins

Learn from Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, about blending the physical and digital world to create impactful campaigns.

Pilot, Prove, Scale

Oct 15 2024 42 mins

Learn from Niki Hall, CMO at Five9, about bringing customer insights into the overall business strategy.

Create Content People Will Love or Hate

Oct 08 2024 42 mins

Learn from Karl Van den Bergh, CMO at Gigamon, about the impact of investing in brand when budgets are tight.

Pushing the Envelope in Marketing

Oct 01 2024 40 mins

Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.

Anti-Checklist Marketing

Sep 24 2024 38 mins

Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.

Win Customers with Binge-Worthy Content

Sep 17 2024 50 mins

Learn from Jason Ing, CMO at Gusto, about marketing through major shifts in digital media and entertainment consumption.

Invest in the Full Marketing Bow Tie

Sep 10 2024 40 mins

Learn from Karen Budell, CMO at Totango + Catalyst, about leading a marketing team post-merger.

Capitalizing on AI Through SEO Content

Sep 03 2024 41 mins

Learn from Laura Beussman, Senior Vice President of Marketing at CallRail, about a pure-play PLG where marketing generates all the leads.

Betting on Brand Campaigns

Aug 27 2024 37 mins

Learn from Prachi Gore, SVP of Marketing at Checkr, Inc., about marketing to both SMB and enterprise customers.