Product Marketing Life

Nov 08 2024 116 ep. 40 mins 73
Product Marketing Life Podcast artwork

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

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Reflecting on 2022 | Product Marketing Life highlights

Dec 16 2022 36 mins  
In this special episode of Product Marketing Life, host Mark Assini reflects on some of his favorite soundbites from the last 12 months. He spoke to some incredibly talented product marketing experts over the year, so he thought he'd share a few that'll definitely be taking him through to 2023.While you're here, why not become a PMA Pro Member?

What is message-market fit and why do product marketers need it? | Andrew Hatfield, Deepstar Strategic

Dec 02 2022 46 mins  
In this episode of Product Marketing Life, host Mark Assini is joined by Andrew Hatfield, Founder and Marketing Strategist at Deepstar Strategic.During their chat, they discussed the concept of message-market fit. Andrew provides a very clear overview of what it is and how important it is for product marketers to help their company get it right. He also gives practical guidance on

Creating tangible outcomes through growth and product marketing teams | Jana Frejova, Spendesk

Nov 18 2022 40 mins  
In this episode of Product Marketing Life, host Mark Assini is joined by Jana Frejova, Team Lead of Growth and Product Marketing at Spendesk.During their chat, they discussed the unique and dynamic relationship between growth and product marketing teams. From the role product marketing plays in experimentation, to how they collaborate directly with their growth counterparts to driv

Leveraging podcasts to tell your company's story | Shira Atkins, Wonder Media Network

Nov 04 2022 47 mins  
In this episode of Product Marketing Life, host Mark Assini is joined by Shira Atkins. Co-founder and CRO of Wonder Media Network.During their chat, they discussed how product marketers can leverage podcasts to help tell their company’s stories and connect with a broader audience of customers. Shira also suggests other ways product marketers can leverage podcasts to promote their

Understanding customers' unique learning needs when onboarding | Thomas Eugene, Merydyan Technologies

Oct 20 2022 28 mins  
In this episode of Product Marketing Life, host Mark Assini is joined by Thomas Eugene, Senior Professional Services Engineer at Merydyan Technologies.During their chat, they discussed how critical it is to understand your customers and their unique learning needs when onboarding them to your product. Plus, Thomas shares some methods that he’s used in his career to create a learn

How to find your dream PMM role during a recession | Yi Lin Pei, Teachable

Sep 23 2022 46 mins  
In this episode of Product Marketing Life, host Mark Assini is joined by Yi Lin Pei, Director of Product Marketing at Teachable.During their chat, Yi Lin shares her thoughts and recommendations on how to navigate the product marketing job market during the current economic downturn. She provides some really practical tips on how to assess your current situation, evaluate your next

The emergence of product marketing consultancy | Shirin Shahin

Sep 08 2022 53 mins  
In this episode of Product Marketing Life, host Mark Assini is joined by Shirin Shahin, Product Marketing Leader and Consultant.The pair discuss the emergence of product marketing within the consultant space, where and when product marketing consultants tend to offer the most value to clients, and the unique challenges that come with running your own consulting practice. Looking fo

The power of qualitative data | Jon Neher, Vendasta

Aug 29 2022 49 mins  
On this week's episode of Product Marketing Life, host Mark Assini is joined by Jon Neher, Product Marketing Manager at Vendasta.The pair discuss the power of qualitative data as part of a product marketer’s storytelling toolkit including how to elevate the importance of qualitative data within a quantitative-focused environment, and some tools Jon's found useful in uncovering qu

The role of storytelling in product marketing | Danny Peavey, Story Sells

Aug 11 2022 46 mins  
On this week's episode of Product Marketing Life, host Mark Assini is joined by Danny Peavey, Product Marketing & Sales Enablement at Story Sells.The pair discuss the role of storytelling in product marketing, including frameworks and best practices, as well as what product marketers can learn about effective storytelling through movies, television, interviews, and even hip hop

Setting boundaries as a product marketer | Selin Tyler, Dolby Laboratories

Jul 28 2022 46 mins  
On this week's episode of Product Marketing Life, host Mark Assini is joined by Selin Tyler, Senior Director, Head of Product Marketing at Dolby Laboratories.The pair discuss how to set boundaries at work, whether that’s boundaries between work and home, between teams, or between saying yes and no. Even non-PMMs will find helpful insights and tips that can help to maintain your s