CRO.CAFE English

Jun 11 2024 110 ep. 39 mins 43
CRO.CAFE English Podcast artwork

Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!

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Growth Minded Superheroes

Jun 11 2024 19 mins  
Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf!

How do you maintain a no-BS style

Dec 31 2022 46 mins  
For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...

Educating your CRO clients & hiring for your CRO agency

Dec 31 2022 35 mins  
Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.

How to craft copy on the PDP to convert more first-time buyers

Dec 30 2022 43 mins  
Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers

Understand your products first before optimizing

Dec 30 2022 46 mins  
Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...

What seperates the good from the great?

Dec 29 2022 45 mins  
Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.

Friction and Momentum in Brazil vs EU vs USA

Apr 26 2022 57 mins  
We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.

Understanding the "Why"

Apr 21 2022 25 mins  
Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.

How you can practically optimize your forms

Apr 15 2022 76 mins  
I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.

Optimizing for Customer Lifetime Value

Dec 23 2021 26 mins  
Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?