Drive and Convert

Jan 28 2025 126 ep. 27 mins 25

Drive and Convert Podcast artwork

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.

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Episode 125: Larger the Brand, More Complicated the Traffic

Jan 28 2025 30 mins

Not all online businesses need the same amount of traffic. In this episode, Jon and Ryan discuss how consideration, target market, and budget impact traffic for both startups and industry leaders.Check out the full episode to learn:What a traffic moat is, and why established brands want to create them.What startups should focus on when it comes to generating traffic.If you have que

Episode 124: The Fundamentals of SaaS Marketing Website Design

Jan 14 2025 27 mins

Creating a well-designed SaaS website requires a strategic approach. In this episode, Jon and Ryan discuss the key fundamentals of creating a SaaS marketing website that not only attracts and engages users but also converts them into customers.Check out the full episode to learn:Why identifying your target audience’s needs, behaviors, and pain points comes first.How to deliver a

Episode 123: New Year, New Marketing

Dec 31 2024 27 mins

2024 was the year social ads made a serious comeback, and the focus on social selling will continue into 2025. In this episode, Jon and Ryan discuss how YouTube is poised to impact the marketing stack in 2025.Check out the full episode to learn:Why YouTube's roster of influencers and the YouTube Shopping program are attracting media spend.The four unique ways YouTube can track attr

Episode 122: How To Leverage Priming & Expectation Setting

Dec 17 2024 18 mins

Aligning your online experience with user expectations is crucial. In this episode, Jon and Ryan discuss how to leverage the priming & expectation setting heuristic to increase conversions.Check out the full episode to learn:what the priming & expectation setting heuristic is, and how it works.how to determine if you are violating this heuristic.examples of tactics that lev

Episode 121: Don't Forget to Take a Break Post-BFCM

Dec 03 2024 26 mins

We've made it through Black Friday and Cyber Monday. In this episode, Jon and Ryan discuss the benefits of taking a break post-BFCM.Check out the full episode to learn:Why prioritizing time away from the business is important.When during the business cycle it's most valuable to step back and think. Tips for making the most of your time away.If you have questions, ideas, or feedback

Episode 120: I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

Nov 19 2024 26 mins

The benefits of experimentation are well-researched and documented. But that doesn’t always equate to an increasing conversion rate.In this episode, Jon and Ryan explore why experimentation results don’t always map one-to-one with the real-world outcomes you expect.Check out the full episode to learn:How post-launch variables make attribution less than clear.Why experiment segm

Episode 119: Amazon Growth – What Brands Need To Do To Succeed

Nov 05 2024 30 mins

During Q4, new channels seem to become more attractive to brands, especially if they are missing growth targets. Amazon is the largest ecommerce channel out there, but simply having your products on Amazon doesn’t mean you’re going to boost sales or profitability. In this episode, Jon and Ryan discuss what brands need to do in order to have success on Amazon.Check out the full

Episode 118: Launching Site Updates With Confidence

Oct 22 2024 20 mins

This week on Drive & Convert, Jon and Ryan discuss how to quickly validate ideas so you can launch site updates with confidence.Check out the full episode to learn:The process of smoke testing (and where the name comes from).The benefits of using smoke testing for quick validation. The 5 steps of the smoke testing process.If you have questions, ideas, or feedback to share, conn

Episode 117: Holiday Prep & the Tech Stack for Success

Oct 08 2024 23 mins

This week on Drive & Convert, Jon and Ryan discuss preparing for holiday 2024 and the recommended tech stack for success. Check out the full episode to learn:What companies like Google and other industry leaders are predicting for the 2024 holiday season.Why it's critical to start planning earlier than ever.Ryan's recommendations for building a holiday tech stack.If you have qu

Episode 116: How to Convert Free Trial Users to Paying Customers

Sep 24 2024 29 mins

This week on Drive & Convert, Jon and Ryan discuss how to convert free trial users to paying customers. Check out the full episode to learn:The importance of optimizing the free trial experience for SaaS brands.How to gain an understanding of the factors that motivate your users to buy.Proven strategies to encourage your users to convert from free to paid.The resource Jon menti