Good Business

Nov 05 2024 75 ep. 14 mins 23
Good Business Podcast artwork

Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.

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What's your bread and butter? | GB74

Nov 05 2024 9 mins  
In this episode of the Good Business Podcast, host Illana Burk delves into the concept of 'bread and butter' offers—the reliable and consistent products or services that sustain your business. She shares her personal journey from web design to partnership coaching, highlighting the importance of these core offerings and their role in creating a stable and meaningful business foun

Time to pivot? Oof. I know. | GB73

Oct 22 2024 27 mins  
In this episode, host Illana Burk discusses implementing strategic pivots within your business. Catering to solopreneurs and small business owners, Illana explores how to recognize the need for significant changes, crystallize your unique value proposition, and align your vision with current market trends. The episode features case studies like Instagram and Netflix, emphasizing th

How to decide where to put your energy | GB72

Oct 08 2024 14 mins  
In this episode, we’re talking about decision-making. Specifically, how do you decide where to put your energy around self-promotion when resources feel limited and it feels like you need to be everywhere all at once? For more details, visit illanaburk.com.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, c

The credibility conundrum | GB71

Sep 25 2024 11 mins  
Welcome back to the Good Business Podcast! In this episode, host Illana Burk delves into the concept of credibility—what it is, why it's essential, and how to establish and maintain it, especially in an era rife with misinformation, deepfakes, and AI. The discussion highlights a personal anecdote from TikTok that sparked introspection on her own credibility and digital footprint.

The case for enough | GB70

Aug 28 2024 14 mins  
In this episode, Illana Burk challenges the relentless chase for 'more' typically associated with business success. She discusses the pervasive culture of endless growth driven by capitalism and its impact on small business owners and entrepreneurs. Instead, Illana advocates for redefining success by embracing the idea of 'enough,' which involves understanding personal values, maki

Why your offerings should reflect what's best for you | GB69

Aug 13 2024 11 mins  
In this episode of Good Business, business and leadership expert Illana Burk challenges the traditional notion of niching and discusses why your offerings should reflect what's best for you before they reflect what's best for your clients. While finding a niche may seem daunting, crafting offers aligned with your strengths, weaknesses, and preferred working style can create a niche

Working backwards to work forwards | GB68

Jul 30 2024 19 mins  
Are you struggling with traditional productivity methods? In this episode of Good Business, we explore 'Backcasting,' a strategic planning approach that could revolutionize the way you set and achieve goals. Discover how this technique allows you to envision your ideal future and work backwards to create a clear path to success. Why does backcasting often outperform traditional for

Rage, rage against the dying of the light | GB67

Jul 16 2024 9 mins  
Welcome back to the Good Business Podcast. Today, we're talking about visibility. It's a big theme for me at the moment, as this week marks the start of "Go for the Know," my very new, very exciting, totally free program for learning and taking action to gain visibility and finally do all the pitching and outreach that you've had on your list forever and aren't currently doing.If y

Bad Idea Number Four: Everyone can own a business | GB66

Jun 11 2024 12 mins  
This episode of the Good Business Podcast debunks the myth that everyone should own a business. It explains how entrepreneurship requires a high tolerance for risk and can deeply affect personal relationships. The host, Illana Burk, emphasizes that success in business isn't just about skills, but about being comfortable with constant uncertainty. The discussion encourages listeners

Why we need to put our best stuff out for free | GB65

May 15 2024 9 mins  
In this episode, Illana Burk explains why it is the right thing to do to give out your work, your very best work, generously, and everywhere you can, why special and generous content wins, the pitfalls of marketing funnels, and how generosity contributes to sustainable business success and collective growth. For more details, visit illanaburk.com.Good Business is hosted by Illana B