The Animalz Content Marketing Podcast

Mar 27 2025 70 ep. 36 mins 105
The Animalz Content Marketing Podcast artwork

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ty Magnin, CEO, and Tim Metz, Director of Marketing and Innovation.

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Yes, There Is Value in AI & Content: Season Wrap-up

Mar 27 2025 21 mins  
In this season finale, hosts Ty Magnin and Tim Metz reflect on what they've learned from their conversations with seven AI content pioneers. They distill the key themes that emerged, from AI as a writing partner rather than a replacement to the rise of personality-driven marketing, and consider what the next 12 months might bring for content teams adopting AI.The hosts revisit thei

Alex Halliday (AirOps) on Making AI Content That’s Impossible to Copy

Mar 25 2025 45 mins  
Alex Halliday takes us from Silicon Valley's coffee shops to the cutting edge of AI content strategy. He reveals how his company AirOps helps brands build sophisticated 50-step AI workflows that transform basic prompts into high-performing content. As founder and CEO, Alex shares his "treasure hunt" approach to uncovering unique organizational data and explains why the future belon

Ines Lee on Using AI to Grow Ali Abdaal's 6M+ YouTube Empire

Mar 20 2025 38 mins  
In this episode, Ines Lee shares her journey from teaching economics at Oxford to leading content for Ali Abdaal's 6-million-subscriber YouTube empire. She offers practical insights into how her team balances AI efficiency with human creativity across their content operations.While highlighting various AI-powered workflows — from video editing to content repurposing — Ines emph

Parthi Longanathan (Letterdrop) on AI-Powered Social Selling for the 99%

Mar 18 2025 43 mins  
In this episode, Parthi Longanathan explains why his company pivoted from SEO content tools to LinkedIn-focused social selling and how this shift reflects broader changes in the content marketing landscape. After seeing declining demand for SEO services and changing search behaviors due to AI tools, Parthi recognized that AI-assisted, personality-driven content was becoming the cle

Stewart Hillhouse on the AI Playbook for Tomorrow’s Content Teams

Mar 13 2025 43 mins  
In this episode, Stewart Hillhouse shares a refreshingly practical perspective on how content teams can thrive in an AI-accelerated environment. Fresh from a three-year run as Head of Content at Mutiny and now heading to StoryArb as VP of Content, Stewart offers concrete workflows, AI prompting techniques, and a clear vision for how content teams should restructure for maximum impa

Thenuka Karunaratne (daydream) on Building SEO Moats with AI

Mar 11 2025 34 mins  
In this episode, Thenuka Karunaratne shares how companies can create sustainable competitive advantages ("moats") in SEO as AI transforms search. With extensive experience in programmatic SEO, Thenuka explains why simply using AI to generate content isn't enough — the real advantage comes from proprietary data and strategic implementation.Despite warning against "SEO on autopilot

Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

Mar 06 2025 38 mins  
In this episode, Kyle Coleman, CMO at copy.ai, brings clarity and practical wisdom to the AI content conversation. His perspective is positive, practical, and backed by remarkable results: over $50 million in pipeline generated for copy.ai with just $37,000 spent on demand generation.Kyle introduces the concept of "AI-synthesized content" as distinct from "AI-generated content" —

AI as a Personal Trainer for Writers: A Conversation with Nathan Baschez of Lex

Mar 04 2025 39 mins  
In this episode, Nathan Baschez offers a refreshing perspective on AI writing tools. He explains we're still at "the very bottom of the S-curve of adoption" for writers embracing AI. Meanwhile, programmers have rapidly integrated these tools into their workflows. This gap represents both challenge and opportunity.Instead of getting stuck in the typical AI debate ("Is it a threat to

AI & Content: Where’s The Value?

Feb 27 2025 15 mins  
“Hello... is there anybody out there creating real value with AI?”Welcome to a new season of the Animalz Podcast, where hosts Ty Magnin (CEO) and Tim Metz (Director of Marketing and Innovation) go on a quest to cut through the AI noise and find the real pioneers creating value with AI.In this season introduction, Ty and Tim explain why they've chosen to focus on AI and content

Hyper-Competitive Content Marketing With Buffer's Ash Read

Jul 08 2021 47 mins  
Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how to create and update “topical” content; and the content strategy he used to grow his side project’s traffic from nothing to over 130,000 monthly pageviews.