The Animalz Content Marketing Podcast

Mar 06 2025 64 ep. 36 mins 104
The Animalz Content Marketing Podcast artwork

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ty Magnin, CEO, and Tim Metz, Director of Marketing and Innovation.

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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

Mar 06 2025 38 mins  
In this episode, Kyle Coleman, CMO at copy.ai, brings clarity and practical wisdom to the AI content conversation. His perspective is positive, practical, and backed by remarkable results: over $50 million in pipeline generated for copy.ai with just $37,000 spent on demand generation.Kyle introduces the concept of "AI-synthesized content" as distinct from "AI-generated content" —

AI as a Personal Trainer for Writers: A Conversation with Nathan Baschez of Lex

Mar 04 2025 39 mins  
In this episode, Nathan Baschez offers a refreshing perspective on AI writing tools. He explains we're still at "the very bottom of the S-curve of adoption" for writers embracing AI. Meanwhile, programmers have rapidly integrated these tools into their workflows. This gap represents both challenge and opportunity.Instead of getting stuck in the typical AI debate ("Is it a threat to

AI & Content: Where’s The Value?

Feb 27 2025 15 mins  
“Hello... is there anybody out there creating real value with AI?”Welcome to a new season of the Animalz Podcast, where hosts Ty Magnin (CEO) and Tim Metz (Director of Marketing and Innovation) go on a quest to cut through the AI noise and find the real pioneers creating value with AI.In this season introduction, Ty and Tim explain why they've chosen to focus on AI and content

Hyper-Competitive Content Marketing With Buffer's Ash Read

Jul 08 2021 47 mins  
Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how to create and update “topical” content; and the content strategy he used to grow his side project’s traffic from nothing to over 130,000 monthly pageviews.

AI, Twitter Marketing & The Creator Economy with Blake Emal

May 24 2021 44 mins  
Blake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help small content teams, how to get great at Twitter marketing, and why Copy.ai encourages its team to embrace side projects.

Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto

May 18 2021 51 mins  
Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through "product-led" content, writing search content without becoming a copycat, and levelling-up your career by thinking less like a writer, and more like a strategist.

Content Marketing Benchmark Report 2020

Nov 23 2020 53 mins  
In this webinar recorded for Superpath, Ryan and Andrew talk Jimmy Daly through Animalz's first annual Content Marketing Benchmark Report. They explore six key findings from the data; cover the methodology and process behind the report; and share stories and experience from working with the 70+ SaaS companies analyzed in their research.

Diversity, Equity and Inclusion: One Content Team’s Journey

Nov 09 2020 27 mins  
In today’s episode, Animalz's COO Haley Bryant talks with Sydney Carlton, Director of Brand Marketing at Storyblocks, a stock videos, images and audio provider. In October, Storyblocks launched Re:Stock, a campaign to more than double the representation of LGBTQ+ and BIPOC content in their library from 5% to 10% by 2021 and 20% by 2022. The deaths of George Floyd and Breonna Tay

How to Become a Thought Leader

Sep 25 2020 42 mins  
In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader? I pick the brain of Animalz’s strategist Katie Parrott, and we chat through the defining traits of a true thought-leader (and why it requires more than adding the phrase to your LinkedIn bio); we discuss the idea of “earned secrets” as the fuel for thought

Content Q&A #1

Aug 10 2020 40 mins  
In today’s special episode of the Animalz podcast, you have questions, and we have answers. I enlisted Animalz CEO Devin Bramhall to help me answer some of the hardest content marketing questions you could throw at us. We tackle launching new websites, balancing paid and organic spend, content promotion, offline buying processes, and a whole lot more. We’ll do another Q&