Mar 06 2025 38 mins 1
In this episode, Kyle Coleman, CMO at copy.ai, brings clarity and practical wisdom to the AI content conversation. His perspective is positive, practical, and backed by remarkable results: over $50 million in pipeline generated for copy.ai with just $37,000 spent on demand generation.
Kyle introduces the concept of "AI-synthesized content" as distinct from "AI-generated content" — a framework that maintains human thinking and authenticity while dramatically scaling production. He articulates content's fundamental purpose as "building trust at scale" and demonstrates how thoughtfully implemented AI workflows can create content that remains authentic while becoming dramatically more scalable.
About Our Guest: Kyle Coleman
Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases. His career began at Looker, where as the sixth employee he helped grow the company to $110 million in revenue and a $2.5 billion acquisition by Google.
Kyle then spent five years at Clari, moving from demand generation to leading all marketing as CMO, helping scale the company 8x in revenue. He's built a significant personal brand on LinkedIn, recognized as a LinkedIn Top Voice with over 130,000 followers.
About This Season of the Animalz Podcast: AI & Content
Hello... is there anybody out there creating real value with AI?
The AI conversation in content marketing has become deafening — skeptics shouting from one side, shallow tips from enthusiasts on the other. But somewhere in this noise, there must be pioneers who've actually figured something out, right?
We've gone on a search for the real pioneers — the ones who've ventured beyond the hype to succeed (or fail) spectacularly. Through their hard-won insights, we'll discover if there's actually something of value hiding in the noise, or if we're all just shouting into the void.
Timestamps
00:00 "Do your research, know your audience, be a person"
02:00 Kyle's journey from Looker to copy.ai
06:00 Building a LinkedIn audience since 2020
08:30 AI enhances fundamentals but doesn't replace them
12:00 Kyle's voice memo to LinkedIn post workflow
13:00 The difference between AI-synthesized and AI-generated content
19:00 Why content marketers remain skeptical of AI
23:00 Systematic thinking for successful AI adoption
27:00 "People who like writing are people who like thinking"
29:00 $50M pipeline on $37K spend: copy.ai's content flywheel
32:00 "Effective content builds trust at scale"
36:00 The new content culture is a workflow culture
Mentioned Links & Resources
- Clari and Looker (00:02:00): Companies where Kyle built his marketing career before joining copy.ai.
- Copy.ai (00:03:00): Kyle's company, providing AI tools for content marketing and sales workflows.
- Founders (00:04:00): A podcast Kyle recommends that offers summaries of founder biographies.
- Acquired (00:04:00): Long-form podcast Kyle recommends with episodes on Mars, IKEA, and Sony.
- Outreach and Salesloft (00:07:00): Sales platforms Kyle references when discussing outbound tactics.
- LinkedIn Top Voice recognition (00:10:00): Kyle's 2020 recognition for sales content.
- ChatGPT and Claude (00:19:00): AI tools Kyle mentions when explaining content creation limitations.
- Nathan Thompson (00:28:00): copy.ai's Head of Content Strategy and former Animalz strategist.
- Devin Reed (00:32:00): Kyle's colleague who coined "effective content builds trust at scale."
- Follow Kyle Coleman on LinkedIn.
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