From A to B

Apr 08 2025 53 ep. 36 mins 9
From A to B Podcast artwork

Conversations with interesting people across the digital marketing spectrum about all things experimentation.

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The Impact Leadership Has In The Growth of Experimentation ft. Lukas Vermeer

Apr 08 2025 57 mins  
What REALLY is the impact of leadership in growing an experimentation? And is "stable leadership" something which may actually be messing up your ability to grow your program?This was something I wanted to enlist the thoughts from the "Taco King" himself, Lukas Vermeer. We went into some great thoughts and conversations around building trust, being perceived as

Tips on Running a Solo CRO Program ft. Erika Sentz

Mar 25 2025 47 mins  
"Running a Solo CRO program is easy"- No one ever, in the history of the world Erika Sentz (nicknamed "pancakes" for a very good reason...) and Shiva Manjunath have seen their fair share of Solo CRO programs, and wanted to go into tangible tips and tricks you can take away to action TODAY to help you have less stress and get more done as the only person managing

Addressing Legitimate Pushback to Experimentation ft. Ton Wesseling

Mar 11 2025 46 mins  
Do people have legitimate pushback to A/B testing? I mean, some don't. They just hate being proven wrong. But there are others who DO have legitimate pushback. How do we address this?Ton "The Don" Wesseling offered a ton of helpful thoughts on how we could actually push back on "logical" (but incorrect) reasons why people don't want to A/B test.We got in

Your Hypotheses Suck ft. Juliana Jackson

Feb 25 2025 42 mins  
Pretty simple to make a hypothesis, right? If/Then statement, and boom, done. I already did most of the hard work in just having the framework.Not quite.A lot of work (and pre-work) SHOULD go into making a hypothesis, so that it can go from a "meh" but functional hypothesis, to a hypothesis that not only drives results, but trust in your experimentation program too! And b

Is There Value in Spaghetti Testing? ft. Ryan Lucht

Feb 11 2025 48 mins  
Why are we wasting spaghetti? It's delicious! We shouldn't be throwing it at the wall...Well Ryan "Big Brain" Lucht definitely is a big time lover of playing with food. And he makes a compelling argument for spaghetti testing, which delved into conversations into prioritization frameworks, should we TRY to "test everything," and other topics.We got into:

Should CROs Use Intuition...More? ft Bhav Patel

Jan 28 2025 50 mins  
What does it ACTUALLY mean to be "data driven", and are #CROs adequately data driven? Should we be MORE data driven? Are there some opportunities for us to actually leverage intuition more? Will Shiva keep asking Bhavik "The Sick" loaded questions?Short answer? Yes. Bhavik "The Sick" Patel and Shiva Manjunath discuss this pretty interesting topic, whic

What's the Difference between Product Manager and CRO?! ft. Matt Green and Moshe Mikanovsky

Jan 14 2025 51 mins  
If you squint your eyes really hard, there is something to the fact that CROs are simply Product Managers in "stats" clothing.... right? What ARE the actual differences between Product Managers and CROs? And how can CROs leverage these differences? Or how can CROs work more efficiently with Product teams?I enlisted the help of Matt and Moshe (M&M), the experts in Prod

Signs You're A Problematic CRO ft. Michael Aagaard

Dec 10 2024 40 mins  
CROs are infallible. We believe data! We trust science over opinions! We are LITERALLY never wrong, right?Well, sometimes we may be right, but we can still be rude about it. 🫣 And no one wants to work with that one guy who, while they may be right, has to let everyone know how right they are EVERY. DAMN. TIME. I enlisted the help of Michael Aagaard, nicknamed "Shrek" (

Tactical vs Strategic CRO ft. Talia Wolf

Nov 19 2024 44 mins  
Are you doing 'strategic #CRO' ? What the hell even is strategic CRO? And how do you get there? Well, Talia Wolf had a post previously that triggered this discussion, so I had her on to better flesh out this idea. If you want to learn how to get from tactical to strategic experimentation, this is a can't miss episode.Plus - we went into some spicy convo about website ca

Are UX and CRO Just The Same Thing? ft. Victoria Sakal

Nov 05 2024 46 mins  
In many ways, CRO and UX have overlap. But how different are they? And how does UX view CRO? We enlisted the help of Victoria Sakal to go deep into this conversation to understand this from a UXer's perspective. Victoria 'The Warrior' Sakal shared some VERY interesting perspectives which can help CROs and UX collaborate more deeply, among other golden nuggets of informa