From A to B

Oct 22 2024 43 ep. 33 mins 9
From A to B Podcast artwork

Conversations with interesting people across the digital marketing spectrum about all things experimentation.

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Why Your Tests Are Getting Blocked ft. Gertrud Vahtra

Oct 22 2024 42 mins  
Your tests keep on getting blocked. You're frustrated, shaking your fist at the screen, calling everyone a doo-doo head. We've all been there. It sucks. But on the heels of Gertrud Vahtra giving a talk at Experiment Nation on how to help getting alignment on testing by running workshops, I HAD to have her on the podcast to go deeper into this topic. We got into: - Are your test a

Why Leadership Hates Experimentation ft. Nima Yassini

Oct 08 2024 43 mins  
Leadership KEEPS ON fighting you on running basic tests. They don't care about data. Your ideas "suck" (to them at least). We've all been there. I wanted to discuss this with someone who has BOTH experience in experimentation, BUT also talking the talk with senior leadership. Of course I had to talk to Nima "The Machine" Yassini. We got into: - What it is that leadership REALL

Addressing Burnout in CRO ft. André Morys

Sep 24 2024 45 mins  
Are you burned out in your #CRO job? Many of us are. Or have been. Or continue to be. Or... will be in the future. André Morys (CEO and founder of konversionsKRAFT) and Shiva Manjunath discussed this topic in this episode. We got into: - Signs you may be burned out in your CRO career - André's thoughts on why CROs burn out more easily than in other jobs (and he's 100% r

Don't Be Afraid of Your First A/B Test ft. Kelly Wortham

Sep 10 2024 45 mins  
Terrified of running your first A/B test? We've all been there. While it may be super intimidating... you CAN do it! And we're here to help! Shiva Manjunath and Kelly "The TLC" Wortham. recorded an episode to help you reduce that anxiety of running your first test. We got into: - Asking the CRO community their first A/B tests - Things to not care about in your f

Is B2B CRO REALLY Different than B2C? ft. Carlos Trujillo

Aug 27 2024 40 mins  
How should optimizers approach experimentation in B2B vs. B2C? Is it truly that different, where it's a skillset that is specialized? Or is there a standard process that can be adopted across both.... with SOME nuance, but really you can be an expert in both at the same time. Shiva Manjunath enlisted the help of Carlos "The Selfie King" Trujillo, who JUST taught a c

Nailing Your CRO Interview ft. Ben Labay

Aug 13 2024 46 mins  
Knowing the job market is hard as hell recently, Shiva Manjunath decided to enlist the help of Ben "The Zen" Labay, CEO at Speero, to help you nail that CRO interview. Ben Labay has a TON of experience hiring at Speero - he even hired Shiva at some point, which he quoted as "my best hire at Speero ever." They discussed a number of things, including: CROs shoul

Detecting Snakeoil in CRO ft. Slobodan Manić

Jul 30 2024 46 mins  
Slobodan "The Maniac" Manić joined Shiva to rap about snakeoil in CRO. From understanding the importance of process-focused methodologies, recognizing red flags in case studies, and emphasizing research over results, this episode equips you with the tools needed to avoid being deceived by CRO scams. This is important, because many times people will call themselves '

UX Principles: Useful? Or Useless? ft. Erin Weigel

Jul 16 2024 44 mins  
Erin "All She Does Is Win" Weigel joined Shiva to discuss UX principles / UX patterns, and how close they can be to supposed "best practices." Erin gave some pretty helpful tips on how to properly extrapolate UX patterns, and where they have downsides, but how you can still use them properly to optimize user experiences. Erin doesn't like playing by ANYBODY'S rules... so be forewa

What Can CROs Do About Politics ft. Gerda Vogt-Thomas

Jul 02 2024 36 mins  
Gerda "The Koala" Vogt-Thomas joined Shiva to discuss a number of things related to politics in CRO and experimentation. A number of politic-related things are discussed, including in-house vs. agency-side politicking, and even removing "emotion" from the decision-making process to help get more buy in / reduce your own personal stress in CRO. Also, Shiva some

Are CROs Just Growth Marketers? ft. Tara Robertson

Jun 18 2024 35 mins  
Are CROs secretly just growth marketers? Maybe... but how do they work better with growth marketers? Shiva decided to understand this better by talking to marketing expert, and head of Demand Gen at Chili Piper, Tara "Ice Spice" Robertson. In this episode, we discuss some pretty tactical activities on what makes Growth Marketers tick, and what things they care about (or