Marketing Operators

Apr 15 2025 55 ep. 75 mins 11
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E055: Meta's Conversion Lift Testing, AI in Creative, and Product Seeding for Scalable Growth

Apr 15 2025 63 mins  
In this episode of Marketing Operators, we get into a mix of marketing topics that are top of mind for us this week, plus we answer a listener question from the MOperators Hotline.First, we break down Meta’s Conversion Lift Testing, including how it measures ad performance, its limitations, and when it’s most useful for your business. We also discuss how AI tools are revolution

E054: From Product Drops to Post-Purchase Plays - Email Marketing with 'Email Is Not Dead' Author, Karly Craig

Apr 08 2025 76 mins  
Email marketing isn’t dead - but it can often be done better. Today we’re joined by Karly Craig, author of Email Is Not Dead and seasoned ecommerce operator, to talk about the email marketing strategies that actually drive revenue.Karly shares why most brands are underutilising flows, especially when it comes to welcome sequences and post-purchase emails, and how extending thes

E053: Our Takes on Saratoga's Viral Moment, Meta's Andromeda & AI's Role in Ad Creative

Apr 01 2025 74 mins  
Last week, a video featuring Saratoga water went viral - and the brand’s response, or lack thereof, got the ecom and marketing twitter world into a frenzy, with people calling them out for wasting a massive viral moment. We break down what we would’ve done as Saratoga’s CMO: how to respond to earned media moments, what brands should consider in viral situations, and how to qu

E052: How We Set KPIs, Structure Reporting and Run Meetings to Drive Results

Mar 25 2025 85 mins  
How do you set KPIs that actually drive results? And how do you structure reporting and meetings to keep your team aligned and effective?In this episode, we break down how we set, track, and adjust KPIs, how we use reporting to make smarter decisions, and how we run meetings that keep everyone accountable without wasting time. We discuss how transparency in reporting impacts perfor

E051: Why Meta Purchase Conversion Isn’t Enough - Rethinking Ad Optimization for Incremental Growth

Mar 18 2025 69 mins  
Scaling with Meta ads isn’t as simple as running purchase conversion campaigns anymore and as the platform evolves, marketers need new strategies to drive true incremental growth. Many brands are ealizing that Meta’s algorithm has shifted towards targeting people already in-market, making it harder to reach truly new customers at scale, leading to rising costs and diminishing r

E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More

Mar 11 2025 74 mins  
It’s a full house today with Cody back, and we’ve got a jam-packed episode - first up, the Tacovas Ad that’s got the marketing world talking - does brand marketing like this really drive growth? We discuss the line between long-term brand building and immediate performance results, and explore how top DTC brands are navigating that balance. We also get into how product expan

E049: How Digital Product Fuels DTC Growth with Connor Dault

Mar 04 2025 71 mins  
This week, it’s a Connor Special as we’re joined by Connor Dault, VP of Growth & Digital Product at Caraway, to discuss the role of digital product in DTC growth and how it intersects with performance marketing, UX, and conversion. We dive into Caraway’s strategic response to HexClad’s Super Bowl ad, why digital product isn’t just CRO and how Caraway builds high-perfo

E048: Scaling with Affiliate Marketing: What’s Working for Leading DTC Brands, with Aaron Paul

Feb 25 2025 91 mins  
Today, we’re joined by Aaron Paul, founder of Paul Street, to explore how top DTC brands are leveraging affiliate marketing to drive massive growth - and where many go wrong.Aaron shares his insights from working with leading brands like Onnit, Goli Nutrition, and HelloFresh. We discuss what’s working in affiliate marketing today, why media-buying affiliates aren’t always the

E047: Blending Brand Identity with Performance Marketing at the Highest Level

Feb 18 2025 76 mins  
HexClad just pulled off one of their biggest marketing plays so far - a Super Bowl Ad - but this wasn’t just about airing a commercial during the big game, it was a multi-layered, cross-platform campaign designed to maximize impact beyond a single TV spot.In this episode, Connor and Connor break down how the HexClad team made it happen, from choosing the right creative concept to

E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads

Feb 11 2025 89 mins  
Today we are joined by a member of the Operators family, Matt Bertulli, CEO of Pela Case and Lomi, to talk all things marketing. Jumping off fromSean Frank’s tweet questioning if meta is still incremental, we get deep into the nuance of paid media and how it’s shifting, the increasing challenges of reaching new customers on Meta, and why the old playbooks don’t work anymore.