DTC Podcast

Feb 07 2025 569 ep. 35 mins 53
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Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

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Ep 480: How Meta’s New Ad Rules Impact Health & Wellness Brands with Pilothouse | AKNF

Feb 07 2025 31 mins  
Subscribe to DTC Newsletter - https://dtcnews.link/signup Meta’s latest advertising update is shaking up the health & wellness space, restricting event tracking for many brands. This means brands selling supplements, wellness products, or other health-related items may no longer see key conversion events like purchases and add-to-cart in their Meta ad accounts. In this epis

Bonus: Rethinking Profitability: How to Market Like an Investment Banker with Bradley Keefer from Keen

Feb 05 2025 47 mins  
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we’re joined by Bradley Keefer, CRO of Keen Decision Systems, to discuss how brands can elevate their marketing game by thinking like investment bankers. Bradley dives deep into why ROAS alone doesn’t cut it anymore and explains how brands can use holistic data to align short-term perf

Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford

Feb 03 2025 51 mins  
Subscribe to DTC Newsletter - https://dtcnews.link/signup Chubbies became a DTC legend by selling proper-length shorts and a brand identity people loved. But behind the scenes, Preston Rutherford and his team had to fight against the short-term addiction of Meta ads that almost ran the company into the ground. In this episode, Preston shares: 🔥 The dark side of performance mar

Ep 478: How AI is Transforming Creative Strategy: CRO, Ads & Brand Storytelling | AKNF

Jan 31 2025 33 mins  
Subscribe to DTC Newsletter - https://dtcnews.link/signup AI is changing the way brands approach creative marketing. In this episode, Braydon from Pilothouse dives into how AI tools—especially custom GPTs—are transforming landing pages, ad creative, and brand storytelling. Key Takeaways: AI-Driven CRO: How custom GPTs optimize landing pages section by section for higher conve

Bonus: Anatomy of a Million Dollar Ad: Motion's James Mulvey on Seven Most Impactful Creative Trends of 2025

Jan 29 2025 32 mins  
Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of the DTC Podcast, we dive deep into creative advertising with James Mulvey, Head of Content at Motion, the creative analytics and research platform used by brands like HexClad, True Classic, Ridge, and Vuori. James shares insights from their recent report analyzing $100M in ad spend and surveying 500+ DTC

Ep 477: Shopify Optimization Strategies Every DTC Founder Should Know – With Kurt Elster

Jan 27 2025 42 mins  
Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we welcome Kurt Elster, Shopify expert and founder of EtherCycle, a consultancy specializing in optimizing Shopify stores for eCommerce brands. https://ethercycle.com https://www.instagram.com/kgelster/?hl=en https://www.linkedin.com/in/kurtelster/ Kurt dives into tactical advice for DT

Ep 476: How to Leverage Google PMAX for Demand Capture and Growth | AKNF

Jan 24 2025 21 mins  
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Eric sits down with Dougie from Pilothouse's Google team to dive deep into how to leverage Google Ads' Performance Max (PMAX) campaigns for demand capture while building long-term growth strategies. With the recent Google update allowing shopping campaigns to compete with

Ep 475: Anatomy of the World's Fastest Growing Beverage Brand with BRĒZ Founder Aaron Nosbisch

Jan 20 2025 39 mins  
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, we sit down with Aaron Nosbisch, founder of BRĒZ, the fastest-growing cannabis-infused beverage brand on the market. BRĒZ is at the forefront of a new wave in social drinking, offering a functional alternative to alcohol with none of its downsides. By combining innovative produ

Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF

Jan 17 2025 22 mins  
Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Welcome to the DTC Podcast! In this episode, we dive deep with Kyle Hitchcox, co-founder of Warpdrive, on why traditional conversion rate optimization (CRO) needs a complete overhaul. Kyle explains how Warpdrive's modular tools empower Shopify brands to optimize their funnels faster and drive more revenue from existin

Ep 473: From Bankruptcy to Profit in One Year: Dan Crosby’s Strategic Relaunch of BioSteel

Jan 13 2025 43 mins  
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where we dive deep into actionable strategies for scaling direct-to-consumer businesses. In this episode, Dan Crosby shares the inspiring story of how he bought a personal favorite hydration brand, BioSteel from bankruptcy and reshaped it into a profitable business within a year. Key Takeaways: