Deliverability Defined

May 28 2024 87 ep. 34 mins 38
Deliverability Defined Podcast artwork

Each week, Deliverability Defined will dive deep into topics about email deliverability, giving you the insight you need to reach the inbox of your subscribers.

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Deliverability FAQs

May 28 2024 46 mins  
In this episode of Deliverability Defined, Alyssa and Melissa answer frequently asked questions about domain reputation, handling spam complaints, understanding the promotions tab, reasons for declining open rates, the implications of blocklists, the impact of unsubscribes, and much more.In this episode:[06:48] - What are the best ways to improve my domain reputation? [09:39] - How

Level Up Your Lead Magnets

May 21 2024 26 mins  
While a lead magnet might seem insignificant, creating a high-quality and high-impact offer requires some strategic planning. An effective lead magnet provides a solution that's both valuable and efficient, which creates trust and lays the groundwork for a loyal subscriber base.In this episode of Deliverability Defined, Alyssa and Melissa discuss the power of lead magnets to grow y

The Future of Newsletters

May 14 2024 32 mins  
The creator landscape thrives on connection, and newsletters have always been a powerful tool for nurturing these relationships. However, email marketing is changing. Just as domain reputation has become a crucial factor in email deliverability, the future of newsletters hinges on creators adapting their approach when needed, and practicing effective strategies and best practices.

Leveling Up Your Email Engagement with Tarzan Kay

May 07 2024 48 mins  
In this episode of Deliverability Defined, Alyssa talks with email marketing expert Tarzan Kay. They discuss the value of building an engaged email list and prioritizing real connections over high numbers. Tarzan shares her strategies to boost email engagement and deliverability while avoiding gimmicks. They also discuss the role of storytelling in emails, improving subscriber rela

Building an Email Course Flywheel with Sean Stewart

Apr 30 2024 50 mins  
Many creators understand the importance of email marketing but need help to transform it into a sustainable growth engine. An email course offers a solution that's both powerful and efficient. This strategic approach provides a structured learning experience, establishes credibility, and supercharges audience growth.In this episode of Deliverability Defined, Alyssa and Melissa are

Optimizing Subscriber Experience for Better Deliverability

Apr 23 2024 30 mins  
Many people find their inboxes overflowing with generic emails and promotional content, all vying to grab their attention. But what separates an email that gets deleted from one that gets opened, sparks engagement, and drives results? Ultimately, effective emails prioritize value over promotion. It's finding and understanding your target subscribers and delivering value that addres

How Does Shared Reputation Work?

Apr 16 2024 34 mins  
Domain reputation has been a theme this season. And for good reason. In the world of email, IP addresses and domains have reputations that can make or break an email’s journey. While it might seem a little technical, understanding these nuances can have a big impact on your email deliverability.In this episode of Deliverability Defined, Alyssa and Melissa discuss the differences

Benchmarks for Email Metrics

Apr 09 2024 27 mins  
If you’ve ever found yourself in a tangle of numbers, wondering which email metrics actually matter, this episode is for you. This week, Alyssa and Melissa unravel the tangled web of open rates, bounce rates, click rates, and complaint rates, guiding email senders toward clarity. They discuss why maintaining low bounce and complaint rates is essential, and explore the impact of m

A Creative Way to Boost Replies

Apr 02 2024 22 mins  
In this episode of Deliverability Defined, Alyssa and Melissa explore some creative ways to boost email replies and enhance deliverability. From leveraging engagement signals and building community to using incentive-driven tactics, they share valuable strategies to amp up replies and strengthen relationships with subscribers.The discussion also touches on the impact of replies on

Keeping Your List Healthy While Using Recommendations

Mar 26 2024 25 mins  
In this episode of Deliverability Defined, Alyssa and Melissa dive into the topic of using recommendation tools to grow your email list while maintaining healthy deliverability. They explore the potential impact of using ConvertKit’s Creator Network recommendation tool, and provide insights on how to effectively manage new subscribers.Balancing list growth with subscriber engagem