Talk Copy to Me | Content + Copywriting Podcast

Nov 18 2024 144 ep. 37 mins 21

Talk Copy to Me | Content + Copywriting Podcast artwork

Talk Copy to Me is a content and copywriting podcast for small business owners who want to feel more confident stepping into the spotlight and attracting the perfect audience. Learn more at erinollila.com/podcast

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How to Elevator Pitch Yourself (and Your Business!) Without Sounding Like a Robot

Nov 18 2024 27 mins

Ever freeze up when someone asks "So, what do you do?" Or worse, have you found yourself reciting a robotic elevator pitch that makes you sound like a walking LinkedIn profile? If so, you're not alone. In this episode, I'm breaking down why traditional elevator pitches often fail and how to craft one that actually starts conversations instead of killing them.You'll learn how to bui

Why Your Business Needs More Than One Ideal Client Persona

Nov 12 2024 23 mins

Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person. Meh, I don't buy it.In this episode, I'm calling out this "one ideal client" rule for what it is—outdated advice that might be holding you back. I'll show you why

The Importance of Mission, Vision, and Value Statements with Ashlee Sang

Nov 04 2024 39 mins

Ever feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this brand messaging series is so important for creatives and small business owners. In this episode, Ashlee Sang and I tackle the often-overwhelming task of creating authentic mission, vision, and value statements that actually gui

A Sneak Peek Into the Brand Messaging Kit I Create for My Clients

Oct 29 2024 20 mins

A brand messaging kit isn't just another business document that takes up space and collects dust in your office—or at least it shouldn't be. Think of brand messaging as your business's North Star. It ensures consistent, powerful communication across every platform or marketing action you take. Today, I'm pulling back the curtain to show you exactly what goes into the brand messag

Crafting Your Brand's Voice: Building Powerful Messaging Pillars with Zoie Callihan

Oct 21 2024 44 mins

Ever found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to Me, I chat with fellow copywriter and brand messaging strategist Zoie Callihan about brand messaging pillars and guides. We explore how these tools can improve everything in your marketing, help you connect with your audience in a way tha

What is Brand Messaging? (AKA How to Make Your Business Impossible to Ignore)

Oct 17 2024 22 mins

Ever found yourself tongue-tied when someone asks, "So, what do you do?" or "What is your business about?" If so, you're not absolutely not alone. In this episode of Talk Copy to Me, I'm tackling the question, "What is brand messaging?" I'll cover why it's important to move from a bland "Ehhhh....We sell stuff?" question-like response to a comfortable, cozy, well-practice narrative

Being Choosable Without a USP with Belinda Weaver

Sep 30 2024 41 mins

Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and personality to create meaningful co

Building Brand Authority With the Content You Create

Sep 26 2024 22 mins

How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and builds trust with your audience. W

Creating a Content Marketing Hub on Airtable with Colie James

Sep 16 2024 54 mins

What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? If you're anything like so many of my clients, organization feels impossible. It takes everything you have to create and publish content, never mind organizing both your ideas and your output. Plus, effective content organization isn't jus

Case Study Interviews and Capturing Data with Jocelyn Montemarano

Sep 09 2024 51 mins

As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend....Case studies are your secret weapon in this quest. They showcase real results, build trust, and help potential clients see themselves in your success stories. Whether you're a seasoned marketer or just starting out, this episode on case study