ProductLed Podcast

Apr 09 2025 266 ep. 34 mins 69
ProductLed Podcast artwork

The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.

  Business
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How Adam Robinson Scaled RB2B to $5M ARR in 13 Months

Apr 09 2025 55 mins  
In this episode, Wes Bush interviews Adam Robinson, founder of RB2B, about how they built a $5M ARR business in just 13 months. Adam reveals their approach to product development, founder-led marketing, and staying lean while competing in a new category they created. We explore the counterintuitive strategies that allowed RB2B to find rapid success by identifying website visitors

How To Drive More Signups By Building an Irresistible Offer

Apr 02 2025 34 mins  
In this episode, we explore how to craft an irresistible offer that significantly increases signups with the same amount of traffic. Companies with compelling offers convert at much higher rates by making their value proposition more attractive. Key Takeaways: [03:00] Why strategy is the foundation of a good offer [00:04:06] Three major mistakes companies make with their offers

State of B2B SaaS 2025 Report

Mar 28 2025 9 mins  
In this episode, the host Wes Bush shares findings from analyzing 446 B2B SaaS companies, revealing how self-serve revenue is the key factor that separates top performers from the rest. Companies with self-serve revenue outperform peers across all metrics and are nearly twice as likely to be profitable. Key Takeaways: [00:00:09] Introduction to self-serve revenue as the overlook

Top Lessons from 12 years of Building and Selling a 7-figure PLG Business

Mar 19 2025 30 mins  
Discover the secrets to building and scaling a bootstrapped product-led business to seven-figure success. Our guest is Elie Khoury, the founder and CEO of Woopra, a company specializing in customer journey and product analytics. Elie shares the nuances of when a product-led model makes sense (and when it doesn't), emphasizing the importance of swiftly establishing the perception

3 Strategies for $1B in Self-Serve Revenue

Mar 12 2025 17 mins  
In this episode of the ProductLed Podcast, we explore three battle-tested strategies that have helped generate over $1 billion in self-serve revenue. These insights come from analyzing 324+ companies and uncovering what truly drives product-led growth beyond surface-level tactics. Today, we dive into the Bullseye Strategy, the Intentional Free Model, and the Bowling Alley Framewor

Decide What to Give Away vs. What to Monetize

Mar 05 2025 45 mins  
In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes explores the critical decision-makin

How Tally Built a $2M ARR Business in a "Saturated" Market

Feb 26 2025 35 mins  
In this episode, Wes Bush interviews Marie Martens, co-founder of Tally, about how they built a $2M ARR business in the crowded form builder market. Marie reveals their strategic approach to pricing, product development, and building in public as a bootstrapped team competing against established players. We explore the counterintuitive strategies that allowed Tally to find success

AI Wars: Why AI Tools Are Free and What's Coming in 2025

Feb 19 2025 13 mins  
In this episode, we explore the strategic reasons behind free AI tools and the fierce competition in the AI space. Wes reveals why companies are burning through billions to offer free access, explaining the brutal high-stakes war where only a few AI tools will ultimately survive. We break down the competitive flywheel driving the AI market and the six strategies AI companies will

How to Identify the Bottleneck in your Product-led Business with these 6 metrics

Feb 12 2025 23 mins  
In this episode, Wes Bush shares his process for finding the #1 bottleneck holding your product-led business back from growth. He shares the six key metrics for product-led businesses, covering each stage of the customer lifecycle –from acquisition to monetization. Wes stresses simplifying data tracking to identify business bottlenecks effectively, and avoiding common mistakes

Understand Your Users Better Than Anyone Else

Feb 04 2025 42 mins  
In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes dives into the user component and sh