ProductLed Podcast

Mar 05 2025 261 ep. 34 mins 69
ProductLed Podcast artwork

The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.

  Business
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Decide What to Give Away vs. What to Monetize

Mar 05 2025 45 mins  
In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes explores the critical decision-makin

How Tally Built a $2M ARR Business in a "Saturated" Market

Feb 26 2025 35 mins  
In this episode, Wes Bush interviews Marie Martens, co-founder of Tally, about how they built a $2M ARR business in the crowded form builder market. Marie reveals their strategic approach to pricing, product development, and building in public as a bootstrapped team competing against established players. We explore the counterintuitive strategies that allowed Tally to find success

AI Wars: Why AI Tools Are Free and What's Coming in 2025

Feb 19 2025 13 mins  
In this episode, we explore the strategic reasons behind free AI tools and the fierce competition in the AI space. Wes reveals why companies are burning through billions to offer free access, explaining the brutal high-stakes war where only a few AI tools will ultimately survive. We break down the competitive flywheel driving the AI market and the six strategies AI companies will

How to Identify the Bottleneck in your Product-led Business with these 6 metrics

Feb 12 2025 23 mins  
In this episode, Wes Bush shares his process for finding the #1 bottleneck holding your product-led business back from growth. He shares the six key metrics for product-led businesses, covering each stage of the customer lifecycle –from acquisition to monetization. Wes stresses simplifying data tracking to identify business bottlenecks effectively, and avoiding common mistakes

Understand Your Users Better Than Anyone Else

Feb 04 2025 42 mins  
In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes dives into the user component and sh

6 Steps To Launch A PLG Motion

Jan 28 2025 54 mins  
Hila Qu is the director of growth at GitLab, a developer platform. GitLab offers a powerful platform that enables developers, engineers, and teams to build, release, and deploy very efficiently. The company started as an open-source product, but it became a PLG business as it has the criteria to be one. Due to its large free user base, GitLab was able to launch a PLG motion. Data o

How Submagic Reached $1M ARR in 3 Months with AI and Affiliate Power

Jan 21 2025 21 mins  
A remarkable growth story unfolds in this episode of the Product-Led Podcast as David, CEO and founder of Submagic, shares how his company scaled from $0 to $1 million ARR in just three months. Learn the strategies behind their success, including timing with the AI boom, a unique affiliate program, and an unwavering focus on customer feedback. Discover the practical steps and tool

How to Turn Signups Into Revenue

Jan 14 2025 35 mins  
A better understanding of product-led sales will help you succeed and grow as a successful product-led business. In today’s podcast, Wes Bush welcomes Thomas Schiavone, co-founder, and CEO of Calixa to share his insights on how to turn signups into revenue. Learn about the different tests to implement, how to prioritize your projects, and the crucial questions you need to ask yo

How Userflow Bootstrapped to 7-Figure ARR With 3 People and a Product-Led Approach

Jan 07 2025 62 mins  
Esben Friis-Jensen is the Co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys that allows SaaS businesses to be more product-led. Userflow is 100% bootstrapped, and with just 3 people they have achieved 400+ customers and a 7-figure ARR (annual recurring revenue). Let's learn how they have been able to do this by having a product-led

Mastering Goal Setting for 2025: Unlock SaaS Growth with the Impossible to Inevitable Framework (Ep. 247)

Dec 24 2024 25 mins  
Welcome to the final episode of The ProductLed Podcast for 2024! In this solo session, Wes dives deep into goal-setting strategies for 2025 using the game-changing "Impossible to Inevitable Framework." After hosting the incredible ProductLed Founders Strategy Summit, which drew hundreds of SaaS founders, Wes is ready to share with you the key insights from this event experience