Product: Knowledge

Mar 04 2025 36 ep. 26 mins 33
Product: Knowledge Podcast artwork

Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies. Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today. Whether you're: An entrepreneur preparing to launch your first product A CMO looking to optimize your go-to-market strategy A product leader expanding into new markets Or simply fascinated by what makes some products soar while others flop You'll discover proven frameworks, real-world case studies, and expert perspectives on: • Product validation and market research • Pricing strategies that maximize long-term profit • Building memorable brands that connect with customers • Converting browsers into loyal buyers • Scaling your product business efficiently No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded. Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.

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Getting from DTC to Retail Without Wasting Time and Money, with Paul Jarrett

Mar 04 2025 47 mins  
The path from direct-to-consumer to retail success is something many product makers dream about, but it's also where countless promising products have gone to die. Bad logistics choices, bloated inventory, and unnecessary costs can sink even great products before they ever reach a store shelf.Paul Jarrett, co-founder and CEO of Bulu, has created a unique solution to help brands bri

Making Customers Say, “I Need That” – The Art of Irresistible Products

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In this special episode, host Laurier Mandin introduces his new book, "I Need That: Creating and Marketing Products People Are Compelled to Buy." Drawing from over 30 years of marketing experience, Laurier shares key insights on how to create products that resonate deeply with consumers.Key points covered:The psychology behind why people buy certain productsHow to transform a produ

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Getting to “Aha!” in Product Validation, with Darshan Mehta

Mar 23 2022 20 mins  
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Pricing a Product for Long-Term Profit, with Dan Balcauski

Feb 09 2022 32 mins  
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The Secret System Behind the World’s Top Products, with “Brands Don’t Win” Author Stan Bernard

Jan 06 2022 37 mins  
Ever noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla and Amazon play in an entirely different sphere? Stan Bernard, author of “Brands Don't Win” believes it's because the branding game is a lost cause. In this episode, he tells you how leaders transcend branding by creating a game no one else can win — and how to do

Selling Products After Facebook with Maureen Mwangi

Nov 29 2021 23 mins  
R-RRIP! That was the way we've marketed and sold products for ages, being torn apart. Facebook, Google Ads and other digital ad platforms have been hammered by consumer privacy implementations, making it impossible for many advertisers to sell their products online profitably. Meanwhile, ongoing supply chain issues are making costs and material availability a nightmare. Maureen Mwa

When Your Product Needs a Breakthrough, with Margie Agin

Oct 19 2021 26 mins  
There can be a lot of resistance to the change presented by a new product of any size, but especially for B2B products with long sales cycles and complex adoption curves. Margie Agin, author of “Brand Breakthrough” and chief strategist of Centerboard Marketing, helps product makers to accelerate adoption and achieve breakthroughs by distilling functions down to their core value

Explosive Product Launches, with Spin Jammer & SearBQ Creator Michael Sandeen

Jun 14 2021 29 mins  
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Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster

Apr 13 2021 30 mins  
Consumers have had enough of phony product brands. From made-up figureheads like Aunt Jemima and the Marlboro Man to hollow brands that don’t walk their talk, social media and customer reviews have forever changed the landscape. Emily Soccorsy and Justin Foster created Root + River to help product makers brand “from the heart.” And it works. Doing it successfully creates new