SaaSBoomi

Mar 03 2024 58 ep. 52 mins 9
SaaSBoomi Podcast artwork

We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping India’s SaaS ecosystem. SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500+ SaaS companies of all shapes and sizes. Following are the two ongoing podcast series 1. A Founder's Deep-Dive hosted by Suresh Sambandam, CEO - Kissflow Brings in top 2 unique insights from founder's who have scaled 2. Marketing Nation hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder, Kayako) All about marketing SaaS products from India to the world, aimed at making India not just a product nation Catch the episodes on your favorite podcast app: SaaSBoomi website: https://saasboomi.org/podcast Apple - https://apple.co/36uzNWl Google - https://bit.ly/sbpodgoogle Spotify - https://spoti.fi/3LLJAaC LinkedIn - https://www.linkedin.com/showcase/saasboomi-podcast Let us know your feedback or suggestions on past episodes, guest suggestions - we're all ears, do write to us at [email protected]

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Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4

Mar 03 2024 47 mins  
Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by Arvind Parthiban, the Co-Founder & CEO of SuperOps.ai, this episode welcomes Ramesh Ravishankar, Co-Founder and CGO of Highperformer.ai, whose previous stints at Freshworks and Google have armed him with unparalleled insights into the digital marketing worl

GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23: SaaSBoomi Podcast

Dec 13 2023 60 mins  
Welcome to another episode of Founder’s Deep Dive! Join our guest, Sachin Bhatia, and our host, Suresh Sambandam, as they delve into several topics, including the formula for happiness, expanding into a global market, and all the challenges and wins that come along the way. It’s a very intellectual conversation where they talk about very abstract and high-level concepts using a

ICP Truth Bombs - Aditya Tulsian, Chargebee | Founder's Deep Dive E22 | SaaSBoomi Podcast

Nov 22 2023 54 mins  
Welcome to another episode of Deep Dive! Suresh, our host, and Aditya Tulsian, our guest, delve into the critical role of ICPs and how organizations deal with acquisition journeys.Aditya is a seasoned entrepreneur who founded Numberz, which was acquired by Chargebee, prior to which he held a very important role at Intuit. After an MBA at ISB Hyderabad, launching QuickBooks in India

The Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi Podcast

Oct 25 2023 50 mins  
Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing companies. Having cracked the ABM playbook methodic

Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast

Aug 09 2023 52 mins  
“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind for more such knowledge bombs as they deep-dive into the world of product marketing. Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model to an enterprise model of marke

Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast

Jul 19 2023 47 mins  
For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture. Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate t

Empowering Hiring 150+ countries: Sagar Khatri, Multiplier | Founder's Deep Dive E21 | SaaSBoomi Podcast

May 23 2023 57 mins  
This episode is special because its the first time we are having a founder from Singapore join the SaaSBoomi Podcast! Suresh Sambandam, CEO of KissFlow has a virtual sit down with none other than Sagar Khatri, the founder of Multiplier, a Sequoia surge backed SaaS business that helps business hire talent globally. We dive deep to talk about Sagar’s motivations to start Multiplier

The journey of Ahmedabad's SaaS duo | Founder's Deep Dive E20 | SaaSBoomi Podcast

May 10 2023 65 mins  
Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and downs of doing business together, the pros and cons of operating out of a Tier 2 city and

Getting SaaS pricing right (2/2) - Varun Shoor, Kayako | BTS E15 | SaaSBoomi Podcast

Apr 26 2023 61 mins  
In Part 2 of Getting SaaS Pricing right, Arvind and Varun bump it up a notch. They discuss key features of a pricing plan like Naming of plans, the ideal number of plans to go with, Add-ons, Discounts, cost-based pricing and value-based pricing.Listen on as the duo share insights from their own experience of having worked for and mentored other companies and of course getting the p

Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast

Mar 29 2023 44 mins  
In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other's brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping in mind various aspects such as the product, the perceived value