The Revenue Growth Architects

Oct 28 2024 200 ep. 34 mins 8
The Revenue Growth Architects Podcast artwork

Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your company's revenue growth.

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Is Attribution data divisive? Can you measure EVERYTHING? Is the term “funnel” dead?

Oct 28 2024 42 mins  
00:00 Introduction01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem? 21:26 GTM or GTFO: reacting to a video on measurement 31:18 What term should we use: funnel, lifecycle, pipeline or something else?Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.c

Escalating Ops Complexity, Linkedin Beef GTM Strategy?, When To Create SFDC Opportunities

Oct 14 2024 48 mins  
00:00 Introduction01:02 GTM/Marketing/Rev Ops is Escalating in Complexity18:12 Is Linkedin Beef a good GTM Strategy?31:50 When in the sales process should you create an Opportunity?Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to

Breaking Down Funnel Attribution vs. Multi-Touch Attribution

Sep 30 2024 44 mins  
00:00 Intro01:16 Funnel Attribution vs. Multi-touch Attribution11:32 How to avoid the credit game drama between marketing and sales17:59 The different biases 20:49 The data structure needed for each type30:34 Which type to start with 34:33 Can you use multi-touch attribution data for funnel metrics reporting?Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/chan

Optimizing GTM Operations | RevOps Champions Podcast

Sep 23 2024 59 mins  
Check out Charlie's latest chat with the crew from the RevOps Champions podcast. They talk about:- What is GTM Ops - The unfulfilled promise of RevOps - Data, reporting, and attribution - And lots more! Hear more from us:Subscribe to us on Youtube!Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedI

Unifying Your GTM Data (Across Different GTM Motions)

Sep 03 2024 6 mins  
Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion? Crissy breaks down unifying your GTM data and shows a couple examples. Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm6qL7dwQY Hear more from us:Subscri

UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice

Aug 19 2024 42 mins  
00:00 Intro01:35 The biggest UTM mistakes companies make13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments 30:38 How to level up how you communicate and interact with leadership if you're in GTM OpsHear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our

A Primer on GTM Operations | Crissy On The Founder-Led Marketing Show

Aug 12 2024 46 mins  
Crissy sat down with Finn on The Founder-Led Marketing Show and had a wide-ranging conversation on:- How to Build a GTM Ops Team - How to Track a Buyer Funnel- How to Build Unified Reporting- And lots more! Hear more from us:Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growt

Why CMOs/CROs Need to Focus on GTM Operations (5 Reasons)

Aug 05 2024 4 mins  
If you're leading any of the GTM teams (marketing, sales, customer success) this is for you. Or if you're working in these teams (or in an ops team) and need to get leadership onboard with focusing on GTM ops send this video to them today. 00:00 Intro00:06 Top 3 CMO Struggles00:21 Top 3 CRO Struggles00:30 The pains and GTM Ops focus 01:20 1st reason01:59 2nd reason02:14 3rd reason0

Should You Build A Person Funnel Before an Account Funnel?

Jul 29 2024 4 mins  
Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel.This isn't the way. For 3 reasons. And Crissy breaks down why.00:00 Intro00:27 First Reason01:35 Second Reason02:48 Third ReasonHear more from us:Subscribe to us on Youtube https://

ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations?

Jul 22 2024 49 mins  
We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM. 00:00 Intro00:27 Discussion on the newest outbound tools (e.g. Clay) 18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations 37:49 Our new Go-To-Market Operations Framework Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel