Ops Cast

Feb 03 2025 180 ep. 45 mins 11

Ops Cast Podcast artwork

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

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How to build a Marketing Ops career on a budget with Jannelle Roscoe

Feb 03 2025 50 mins

Text us your thoughts on the episode or the show! Curious about how a fitness instructor transitions into a marketing ops powerhouse? Join us for a fascinating conversation with Jannelle Roscoe, the Associate Director of Digital Marketing and Marketing Systems at Lonza. Jannelle shares her unique journey from the world of fitness to mastering marketing operations, all while stickin

The Future of Martech: How AI is Revolutionizing Marketing Operations with Luke Crickmore

Jan 30 2025 42 mins

Text us your thoughts on the episode or the show!Unlock the secrets to transforming your marketing strategies with the power of AI, featuring insights from Luke Crickmore of Algomarketing. Learn how artificial intelligence is not just a tool but a game-changer that elevates data analysis and campaign strategy to new heights. Luke shares his expertise on automating the mundane, free

Where are all of the B2C Marketing Ops Pros? with Cory Huff

Jan 27 2025 49 mins

Text us your thoughts on the episode or the show!Explore the journey from stage acting to marketing operations with Cory Huff, Marketing Operations Manager at Discogs, as he shares insights on storytelling, personalization, and emotional intelligence in marketing. The episode highlights collaboration and the nuances between B2C and B2B marketing environments.• Investigation of st

The Evolved Marketer: The Emerging Breed of Marketing Ops Professionals with Yomi Tejumola

Jan 23 2025 49 mins

Text us your thoughts on the episode or the show!What if AI could redefine the very essence of creativity and fulfillment in marketing? That's exactly what Yomi Tejumola, the visionary founder and CEO of Algo Marketing, explores with us. Imagine a world where marketers aren't bogged down by routine tasks but are instead empowered to tap into unprecedented levels of inventiveness an

Blurring the Lines: Exploring B2B and B2C Marketing Operations with Beth Horrigan

Jan 20 2025 55 mins

Text us your thoughts on the episode or the show! This episode dives into the dynamic realms of B2C and B2B marketing operations, highlighting their interconnectedness and the emotional versus rational appeals that differentiate them. Beth Horrigan shares her extensive career journey, emphasizing the importance of curiosity and collaboration across marketing sectors. • Discussion

From Twinkle, Twinkle to MOps and Mimosas: 4 Years of OpsCast Moments

Jan 15 2025 55 mins

Text us your thoughts on the episode or the show! Ever wondered how a podcast can thrive amidst chaos and unexpected interruptions? From fire alarms to lullabies, our journey with OpsCast over these past four years has been anything but ordinary. Born amidst the uncertainty of the COVID-19 pandemic, our podcast grew from a live talk radio concept to a platform for raw and unfiltere

Analytics Should not be a Million Dollar Problem with Janet Gehrmann

Jan 13 2025 56 mins

Text us your thoughts on the episode or the show!Ever wondered how small to medium-sized businesses can harness the power of business intelligence without breaking the bank? Join us for an enlightening chat with Janet Gehrman, co-founder of Scoop Analytics, who reveals the untapped opportunities in marketing analytics designed specifically for SMBs. Discover Janet's journey in crea

How to Create a Culture of Experimentation with Brendan Burke

Jan 05 2025 50 mins

Text us your thoughts on the episode or the show! Unlock the secrets of a thriving startup culture with insights from Brendan Burke, Senior Marketing and Growth Manager at Baydin (Boomerang). Ever wondered how a company can successfully run 52 experiments in a year? Brendan reveals how Boomerang, a bootstrapped company since 2010, champions data-driven decisions and adaptability, c

Data Driven Marketing Needs Humanity Too with Leanne Dow-Weimer

Dec 29 2024 53 mins

Text us your thoughts on the episode or the show!What happens when you blend the worlds of exercise physiology and marketing? Our latest episode features Leanne Dow-Weimer, a fractional marketing leader, who shares her unique journey from gym floors to executive offices. Leanne's story offers a fresh perspective on how personal training parallels marketing—it’s all about unders

The Mindset for the Most Effective Rev Ops Teams with Sean Lane and Laura Adint

Dec 16 2024 52 mins

Text us your thoughts on the episode or the show!What if you could transform your business into a predictable revenue engine? Join us as we chat with Sean Lane and Laura Adint, the brilliant minds behind "The Revenue Operations Manual." Sean and Laura, who first teamed up during their days at Drift, share the incredible journey of crafting their comprehensive 80,000-word guide, met