Ops Cast

Dec 02 2024 169 ep. 45 mins 11

Ops Cast Podcast artwork

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

Copy RSS

Subscribe on Podcast Addict

All Things Salesforce with Hannah Nodus

Dec 02 2024 48 mins

Text us your thoughts on the episode or the show!Ever wondered how a career shift can lead you to the job of your dreams? Join us for an inspiring conversation with Hannah Nodus, the Product Manager of Marketing Ops Technology at Salesforce, as she shares her fascinating journey from tech consulting at PWC to her current dream role at Slack. Hannah opens up about the pivotal experi

The future of content and producers in the world of AI with John Pagano

Nov 25 2024 42 mins

Text us your thoughts on the episode or the show!Join us for an insightful conversation with John Pagano, Vice President of Digital Studios at Paramount/Nickelodeon, as he takes us on a journey through the ever-evolving world of content creation. Discover how John's impressive career has led to the development of cutting-edge AI post-production systems that are revolutionizing vide

Buying Groups as an Extension of ABM with Alice Walker and Christine Maxey

Nov 21 2024 51 mins

Text us your thoughts on the episode or the show!Unlock the secrets to transforming your sales and marketing strategies with insights from Alice Walker and Christine Maxey of Lean Data. Discover how the introduction of buying groups is not only reshaping traditional methods but also elevating the collaboration between marketing and sales teams. This episode promises to equip you wi

Operationalizing First Party Data with Vishnu Vankayala

Nov 18 2024 44 mins

Text us your thoughts on the episode or the show!Unlock the secrets of data-driven marketing with Vishnu Vankayala, the visionary founder and CEO of CustomerLabs. Gain exclusive insights into the world of first-party, second-party, and third-party data, and learn how to navigate the complexities of data privacy and tracking restrictions. Vishnu sheds light on the transformative pow

How Your Role in Marketing Operations Will Evolve with Garrath Robinson

Nov 11 2024 49 mins

Text us your thoughts on the episode or the show!Garrath Robinson, founder and CMO of Rev-X-Cel, joins us to reveal the secret sauce behind transforming marketing operations from mere order-taking to a strategic powerhouse. His journey, which began with a college business venture, spans impactful roles at Microsoft and beyond, providing him with unique insights into efficiency and

Data-Driven Marketing is Dangerous with Jonathan Hansing

Nov 07 2024 48 mins

Text us your thoughts on the episode or the show!What happens when a military intelligence officer turns tech entrepreneur? That's what we uncover with Jonathan Hansing, co-founder of Walabi, as he shares his intriguing journey from the US Army to shaping the future of marketing analytics. Listeners will discover the surprising parallels between military intelligence and B2B market

Organizational Readiness and How it Impacts Marketing Effectiveness with Tony Ferreira

Nov 04 2024 50 mins

Text us your thoughts on the episode or the show!Unlock the secrets to making your tech investments genuinely work for you with insights from our esteemed guest, Tony Ferreira. With nearly two decades of experience in the marketing technology sector, Tony has transitioned from the agency world to leading marketing technology at Wrench Group. In our conversation, Tony challenges the

Really listen to your customers

Oct 31 2024 30 mins

Text us your thoughts on the episode or the show!Embark on an inspiring journey with Andrea Lechner-Becker, CMO at LeadMD, as she recounts her dynamic shift from the sports entertainment arena with the Phoenix Suns to becoming a maestro of marketing automation. Holding the baton for tools like Eloqua and Marketo, Andrea orchestrates a symphony of insights into the ever-evolving lan

How to Build the Case to Focus on Data Quality with Stefano Mazzalai

Oct 28 2024 47 mins

Text us your thoughts on the episode or the show!Ever wondered how a math enthusiast turned aerospace engineer finds his calling in the world of marketing? Join us as we sit down with Stefano Mazzalai, a seasoned expert in marketing technology and operations, who takes us through his unconventional career path. From numerical simulation and software development in the aerospace sec

Be confident in your expertise

Oct 24 2024 28 mins

Text us your thoughts on the episode or the show!Discover the transformative journey of Julz James, a celebrated Marketo champion, as she unveils the secrets to a thriving career in the MarTech consulting world. Her story is not just a narrative; it's a roadmap for marketing professionals aiming to pivot their careers with finesse and strategic prowess. From her inaugural steps in