Ops Cast

Apr 10 2025 191 ep. 44 mins 11

Ops Cast Podcast artwork

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

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Taming the Data Dumpster Fire: How to Make Marketing Metrics Make Sense with Eric Westerkamp

Apr 10 2025 47 mins

Text us your thoughts on the episode or the show! Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations profession

Practical Tips for First-Party Data and Identity Resolution with Jeremy Katz

Apr 07 2025 46 mins

Text us your thoughts on the episode or the show! What happens when all your digital breadcrumbs—personal emails, professional accounts, device IDs, and physical addresses—get connected into a single identity? Jeremy Katz, SVP of Product Solutions, Identity and Data at Merkle, takes us deep into the fascinating world of identity resolution and first-party data. Starting with hi

Tips and Tricks for Finding a New Ops Role with Ryan Murphy

Mar 24 2025 47 mins

Text us your thoughts on the episode or the show! The modern job hunt is broken—but Ryan Murphy, Managing Partner at UpfrontOps, has cracked the code. After being forced to resign from his position during a cross-country move, Ryan found himself frantically applying to hundreds of jobs with zero responses. Through experimentation and insight from HR professionals, he developed a

Garbage In, Garbage Out: How Bad UTMs Wreck MAP, CRM & CDP Attribution with Dan McGaw

Mar 17 2025 50 mins

Text us your thoughts on the episode or the show! Ever feel like your marketing data is giving you half-truths? You're not alone. In this eye-opening conversation with Dan McGaw, founder and CEO of UTM.io, we dive deep into the critical but often overlooked foundation of all marketing attribution: UTM parameters and proper data governance. We explore the real challenges marketing o

The Evolution of Video Production with Christian Schu and David Siciliano

Mar 10 2025 50 mins

Text us your thoughts on the episode or the show! The landscape of video production has undergone a seismic shift over the past decade. What was once a straightforward process of creating a single, polished piece of content has evolved into a complex ecosystem where every production must function across multiple platforms while maintaining its emotional impact. In our conversation

The Value of Sales and Sales Ops Experience for Marketing Ops Pros

Mar 03 2025 47 mins

Text us your thoughts on the episode or the show! In a dynamic exploration of the intersection between sales and marketing operations, we dive deep into the journey of Kanwal Ibrahim, a seasoned Marketing Operations Manager at OffSec. Her background in sales armed her with unique insights that many marketing professionals may overlook. Kanwal shares pivotal lessons she learned as s

How to Run 350 Events a Year with Anna Tumanova

Feb 24 2025 50 mins

Text us your thoughts on the episode or the show! Join us for an enlightening conversation with Anna Tumanova, the Events Marketing Lead at Gorgias, as we unravel the complexities of managing large-scale events. With her impressive track record of orchestrating over a thousand events, Anna offers a unique perspective on how to elevate brand presence through strategic event marketin

Career Growth and the MAGIC Framework with Carrie Fabris

Feb 17 2025 53 mins

Text us your thoughts on the episode or the show! Unlock the secrets of harnessing energy for personal and professional success with our special guest, Carrie Fabris, founder and Chief Reframer of CareerFrame. Together, we redefine the concept of Return on Energy (ROE), offering a fresh perspective on how to evaluate the energy we invest in our daily tasks. Discover Carrie's insigh

The Impact of AI in Operational Efficiency with Kobi Stok

Feb 13 2025 47 mins

Text us your thoughts on the episode or the show! Join us as we unravel the transformative power of AI in business with Kobi Stok, the visionary entrepreneur behind Forwrd.ai. Discover how his journey from WalkMe to launching Forwrd.ai is reshaping the landscape of data science automation. This episode promises insights into how AI can act as a team of data scientists, empowering b

Innovative Marketing with AI and Human Insight with Deirdre Mahon

Feb 10 2025 51 mins

Text us your thoughts on the episode or the show! Unlock the secrets to building a formidable marketing operations function with insights from our expert guest, Deirdre Mahon. Deirdre, a trusted advisor in product marketing and growth, reveals the essential steps early-stage companies must take to set up their marketing operations for success. From selecting the right marketing aut