Stop The Scroll w/ Brianna Doe

Nov 19 2024 38 ep. 25 mins 3
Stop The Scroll w/ Brianna Doe Podcast artwork

B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful. 

Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.

Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!

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Influencer Marketing and Cultural Storytelling with Tameka Bazile | Ep 37

Nov 19 2024 34 mins  
In this episode of Stop the Scroll, host Brianna Doe interviews Tameka Bazile, a powerhouse in paid social and cultural storytelling. They discuss influencer marketing, content creation, and the evolving landscape of social media platforms. The conversation delves into the challenges of making traditional brands social-first, balancing informative and engaging content on LinkedIn,

Building Genuine Connections in Influencer Marketing with Kwame Appiah | Ep 36

Nov 12 2024 34 mins  
In this episode of Stop the Scroll, host Brianna Doe interviews Kwame Appiah, head of influencer engagement and events at Later, and former contestant on the reality show Love is Blind. They discuss the realities of content creation, brand partnerships, and the importance of personal connections in influencer marketing.=========================================Best Moments:(01:45) K

Exploring the Creator Economy with Jayde Powell | Ep 35

Nov 05 2024 32 mins  
In this episode of Stop the Scroll, host Brianna Doe interviews Jayde Powell, a content creator and marketer, about her experiences in influencer marketing, social media strategies, and the creator economy. They discuss the nuances between creators and influencers, pricing strategies, and the untapped potential of LinkedIn as a platform for creators.================================

Building B2B Influence: Wix's Approach to Partnerships and Influencer Marketing w/ Sarah Adam | Ep 34

Oct 29 2024 33 mins  
In this episode of Stop the Scroll, host Brianna Doe interviews Sarah Adam, head of partnerships and influencer marketing at Wix, about their approach to B2B influencer marketing. Sarah and Brianna dive into the importance of brand awareness, the challenges of finding influencers in niche markets, and how long-term partnerships drive value. They also explore how LinkedIn plays a ro

B2B Influencer Marketing and Content Creation with Todd Clouser & Obaid Durrani | Ep 33

Oct 22 2024 48 mins  
In this episode of Stop the Scroll, host Brianna Doe welcomes guests Todd Clouser and Obaid Durrani to explore key aspects of B2B influencer marketing and content creation. They discuss measuring ROI for online brand building, audience segmentation in content, and the emerging concept of B2B companies as media entities.=========================================Best Moments:(02:12) M

The Future of B2B Creator Partnerships with David Walsh | Ep 32

Oct 15 2024 35 mins  
In this episode of Stop the Scroll, host Brianna Doe speaks with David Walsh, founder and CEO of Limelight, about B2B influencer marketing and the future of creator partnerships.=========================================Best Moments:(01:27) David's journey with Limelight and B2B influencer marketing(04:45) Limelight's focus on LinkedIn and other platforms(05:22) Successful B2B influ

Mastering Social Selling: An Interview with LinkedIn Expert Daniel Disney | Ep 31

Oct 08 2024 35 mins  
In this episode of Stop the Scroll, host Brianna Doe interviews Daniel Disney, an internationally renowned LinkedIn and social selling trainer, about social selling strategies, building audiences on LinkedIn, and influencer marketing.=========================================Best Moments(01:21) Definition of social selling(02:36) Tips for getting started with social selling(07:30) B

Building Long-Term Influencer Partnerships in B2B w/ Nicole Ponce of Semrush | Ep 30

Oct 01 2024 35 mins  
In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce, the influencer marketing team lead at Semrush, to discuss B2B influencer marketing strategies, successful campaigns, and the future of influencer marketing in the B2B space.=========================================Best Moments:(01:35) Nicole's role as the first influencer marketing manager at Semrus

Building a Hybrid Influencer and Advisor Program for B2B SaaS with Natalie Marcotullio | Ep 29

Sep 24 2024 25 mins  
In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies.=========================================Best Moments:(00:34) Introduction of guest Natalie Marcotullio and her role at Novatic(01:30) Overview of Novatic's hybrid influencer and advisor program(0

How a Influencer-Led GTM Strategy Builds Stronger Connections Between Brands and Their Audience w/ Nick Bennett | Ep 28

Sep 17 2024 36 mins  
In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships.=========================================Best Moments:(01:22) How people-first go-to-market (GTM) strategies tie into influencer marketing and build stron