Attributed - A podcast by Dreamdata

Apr 07 2025 143 ep. 38 mins 2
Attributed - A podcast by Dreamdata artwork

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

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Nudging B2B Buyers: Behavioral Science for Growth w/ Nancy Harhut

Apr 07 2025 51 mins  
B2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions.So how can B2B marketers use behavioral science to nudge buyers in the right direction?In this interview with Nancy Harhut, award-winning author of Using Behavioral

Competition in B2B Marketing: What Matters (and What Doesn’t)

Mar 31 2025 53 mins  
B2B marketers spend a lot of time thinking about the competition. But how much of it actually impacts your revenue—and how much is just noise?Some competitive insights help you win more deals, optimize campaigns, and sharpen positioning. Others are distractions that drain time and resources.In this session, Steffen Hedebrandt will be joined by Andy McCotter-Bicknell, Head of Comp

The 95:5 Rule – Why B2B Growth Starts Long Before the Purchase

Mar 24 2025 56 mins  
Most B2B marketing focuses on capturing buyers ready to purchase right now. But what if 95% of your potential customers aren’t in the market yet?This isn’t just a theory, it’s backed by marketing science.Professor John Dawes, who coined the 95:5 Rule together with LinkedIn, joins us live to explain why long-term brand building is the key to sustained B2B growth.We’ll also d

Panel: How to run efficient B2B audiences

Mar 17 2025 51 mins  
Reaching the right audience is the difference between wasted ad spend and marketing that actually works. But how do you consistently target the right audiences?In this session, B2B marketers will share proven audience strategies for building efficient B2B audiences and syncing them across major ad platforms. You’ll get real-world examples and practical tips you can apply immediat

The Marketing Playbook That's Secretly Killing Your B2B Content

Mar 10 2025 50 mins  
The content "best practices" that have worked since 2021 are now actively hurting your pipeline.While most B2B teams are still chasing keywords and churning out content, a small group of companies have quietly shifted to a radically different approach – and they're capturing 80% of the market.Join Brendan Hufford (Founder, Growth Sprints) and Steffen Hedebrandt (CMO, Dreamdata) a

Human-Centered Marketing: How to Connect with Audiences in the Age of AI

Mar 03 2025 44 mins  
Join us for a session with Ashley Faus, marketing expert and author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI. In this session, Ashley will share her tips on creating authentic connections with your audience, even in an AI-driven world.What You’ll Learn:- Key principles of human-centered marketing.- How to balance technology with human creativity

Why B2B Landing Pages Fail and How to Fix Them – Live with Tas Bober

Feb 24 2025 54 mins  
B2B landing pages are failing – and it’s costing you leads.Join Tas Bober, a B2B SaaS landing page expert with 15+ years of experience managing 400+ websites, for a session on what’s going wrong and how to fix it.In today’s complex, non-linear B2B buying journeys, traditional landing pages fall short. Tas will show you how to create pages that meet buyer needs, deliver the

Adoption, Action and Accuracy: Steffen Hedebrandt's Take on Attribution

Feb 17 2025 43 mins  
In this special episode of Attributed, we’re featuring a conversation from Attribution Nation, where Steffen Hedebrandt, CMO and co-founder of Dreamdata, joined host Andrew (Drew) Smith to dive deep into multi-touch attribution. Steffen shares insights on building a strong attribution framework, driving organizational adoption, ensuring consistency with UTMs and campaigns, and mu

Make It Punchy: Messaging That Sells in B2B Tech

Feb 10 2025 53 mins  
Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.In this conversation, hosted by Steffen Hedebrandt, we’ll explore:- How to craft messaging that resonates and drives action.- Why clarity and buyer-focused language are your ultimate mar

10 Underutilized LinkedIn Ads Best Practices with AJ Wilcox

Feb 03 2025 55 mins  
Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check.What You’ll Learn:- Proven strategies to increase reach and engagement on LinkedIn- How to scale your ad campaigns without inflating your b