Remarkable Marketing with Ian Faison

Feb 18 2025 130 ep. 44 mins 3
Remarkable Marketing with Ian Faison Podcast artwork

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and produced by Meredith Gooderham. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

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Desert Oracle: B2B Marketing Lessons from Ken Layne’s Love of Lo-Fi Media with Chief Evangelist at Contentful, Nicole France

Feb 18 2025 50 mins  
You would never send a postcard instead of an email, create a zine instead of a white paper, or take polaroids instead of digital headshots. But that’s why you, the digital marketer, should do it. There’s an appeal to all of these lo-fi, analog mediums that call back to yesteryear. A nostalgia. A deliberate denial of modernity. Not only would it surprise your audience, it

A River Runs Through It: B2B Marketing Lessons from Fly Fishing with Simpro CMO Rachel Truair

Feb 11 2025 46 mins  
A fly fisherman goes to part of the river where the trout are feeding, uses a fly that mimics the insect hatching at that time, and times their cast to land just-so. A marketer goes where their target audience is, posts content in-sync with what’s trending, and times their campaign to land just-so. It’s that same idea of tuning into the media landscape and knowing your audie

Pokemon: B2B Marketing Lessons from Pokemania with Fractional CMO Veronica Saron

Feb 04 2025 59 mins  
Over 85 million people play Pokemon Go every month.* They’re out there, wandering the real world, finding, catching and battling with their cute little virtual creatures. But the experience is real and the people they play with are real. You could say it’s one of the most successful in-person activations ever. Pokemon Go is proof that in-person activations act as an extre

Dune: B2B Marketing Lessons from Director Denis Villeneuve’s Masterpiece with VP of Corporate Marketing at Cribl, Ryan Mattison

Jan 28 2025 51 mins  
Not all remakes are created equal. The Dune of 2021 is not the Dune of 1984. Maybe we should say not all “retellings” are created equal. Because both movies are based on the 1965 book. But film critic Roger Ebert scathingly called the first one "an incomprehensible, ugly, unstructured, pointless excursion." Ouch. The second one - the one we’re talking about today - is a

The West Wing: B2B Marketing Lessons from Aaron Sorkin’s Emmy-Winning Show with Chief Marketing & Communications Officer at CSG, David Pendery

Jan 21 2025 50 mins  
Everyone loves getting the insider view. It’s like getting let in on a secret. There’s an exclusivity to it that’s all too appealing. So why not lure your audience in with the chance to be a fly on the wall in your story? That’s one of the things we’re talking about today with the help of our special guest, Chief Marketing & Communications Officer at CSG, David Pender

Soccer: B2B Marketing Lessons from the U.S. Women’s National Team with Former Director of Brand Strategy, Storytelling & Advocacy at Cisco, Cindy Valladares

Jan 14 2025 46 mins  
Every person on your team has strengths and…non-strengths. So position them to make the most out of their top skills. It’s like how in soccer, you position your top goal-scorer as a forward, not running defense, right? The same is true with marketing. In this episode, we’re drawing parallels between soccer and marketing. With the help of our special guest, former Direc

Hamburger Helper: B2B Marketing Lessons from the Watch the Stove Mixtape with HiBob CMO Sarah Reynolds

Jan 07 2025 57 mins  
Marketing is a serious business. Even when it’s silly. See, you still want your silly, funny content to be well planned, well-executed, and well distributed. In this episode, we’re talking about how to take your sillies seriously. That’s one of the marketing lessons we’re taking from Hamburger Helper’s Watch the Stove Mixtape. With the help of our special guest, HiB

7-Eleven Slurpees: B2B Marketing Lessons from Bring Your Own Cup Day with Chief Revenue Officer & Head of Marketing at Black Crow AI, JoAnn

Dec 18 2024 34 mins  
How are you celebrating your hero product? Better yet, how are you activating your audience to celebrate your hero product? 7-Eleven has a lot to teach us about that with their Bring Your Own Cup Day. If you’ve never taken part, they encourage customers to bring in a vessel of choice to fill with Slurpee. They’ve seen people bring in cowboy hats, kiddie pools, even a prosth

Scott Galloway: B2B Marketing Lessons From Prof G with VP of Marketing & Corporate Strategy at Verbit, Michael Rosman

Dec 10 2024 52 mins  
The role of the marketer is changing. Scott Galloway, aka Prof G, says that to be successful today, marketers have to act as “coaches, advisors and strategists” to their company. That’s what we’re talking about in today’s episode with the help of our special guest, VP of Marketing & Corporate Strategy at Verbit, Michael Rosman. Together, we talk about finding the righ

Extreme Trail Running: B2B Marketing Lessons on Navigating Rough Terrain with DeepL CMO, Steve Rotter

Dec 03 2024 47 mins  
The marketing terrain is rough out there. In many ways, traversing the roots, rocks and mud of extreme trail running is like navigating the shifting marketing landscape. Both demand endurance, adaptability and a strategic mindset. Those are a few of the things we’re talking about today. In this episode, we’re taking marketing inspiration from extreme trail running with the h