Contrarian Marketing Podcast

Apr 05 2024 37 ep. 31 mins 8

Contrarian Marketing Podcast artwork

Once a week, Eli and Kevin share contrarian marketing opinions about the topic du jour to give you ideas you might not be thinking about.

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SGE is launching! Or is it?

Apr 05 2024 17 mins

This episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing podcast, hosts Kevin and Eli debate whether Google's new search experience powered by generative AI (SGE) will actually launch publicly soon or remain stuck in beta.They discuss the motivation behind SGE, predictions for how it could launch, and whether AI hype in search will fade."I

Why is Trader Joe's so successful?

Feb 22 2024 35 mins

In this episode of the Contrarian Marketing Podcast, hosts Eli and Kevin discuss how to bring the beloved Trader Joe's shopping experience online. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com

2024 predictions

Feb 09 2024 27 mins

This episode is available on Spotify and Apple PodcastsIn this episode of Contrarian Marketing podcast, hosts Kevin and Eli make predictions for 2024, including updates on the economy, artificial intelligence advancements, political developments, and the tech industry.They discuss controversial topics like Donald Trump's potential election, changes in SEO with the release of Google

#36 How to find the right SEO agency for you

Jan 12 2024 35 mins

This episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing podcast, hosts Eli and Kevin have an in-depth discussion about marketing agencies - the good, the bad, and the ugly.They talk about their personal experiences working with agencies, red flags to watch out for when evaluating an agency, and green flags that indicate a great agency part

#35 Do backlinks still matter for SEO?

Nov 29 2023 24 mins

This episode is available on Spotify and Apple PodcastsBacklinks have always been a hot topic in the world of SEO. They play a crucial role in improving a website's search engine ranking and overall visibility. But when it comes to backlinks, not all links are created equal. In this blog post, we're going to dive into a LinkedIn poll that raises an interesting question: Which would

#34 Overstock, Hopin, Recruiters

Nov 03 2023 35 mins

This episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing Podcast, hosts Kevin and Eli have an energetic discussion covering a range of marketing and business topics. They provide commentary on recent rebranding efforts by Overstock and Buy.com, analyze the dramatic rise and fall of the virtual events platform Hopin, and share thoughts on be

#33 Secrets to Success: Expert Strategies from Consulting Guru, Alan Weiss

Oct 20 2023 52 mins

This episode is available on Spotify and Apple PodcastsIn this special episode of the Contrarian Marketing Podcast, hosts Kevin and Eli have an in-depth conversation with Alan Weiss, author of over 60 books on consulting and considered an icon in the field.They discuss Alan's background, his approach to consulting, writing, learning, and more. Listeners can expect to gain insights

#32 SGE, Treads, X - who wins, who loses?

Aug 30 2023 34 mins

This episode is available on Spotify and Apple PodcastsIn this week's Contrarian Marketing Podcast episode, we discussed several timely topics in the world of marketing and technology. We talked about Twitter's controversial rebranding to "X" under new owner Elon Musk. We debated whether this rebrand would significantly hurt Twitter's user base and engagement. While the platform ha

#31 SGE, affiliate marketing & WFH

Aug 17 2023 34 mins

This episode is available on Spotify and Apple PodcastsIn a recent episode of the Contrarian Marketing Podcast, hosts Kevin and Eli discuss various topics, including * Google's new remote work policies* the impact of return-to-office on employees* the future of AI-generated content* the challenges faced by affiliates in the SEO landscapeGoogle's Remote Work Policies and Traffic Woe

#30 SGE, Affiliates, WFH

Aug 08 2023 20 mins

This episode is available on Spotify and Apple PodcastsKevin here. Let's dive into a hot topic - the return to office and hybrid work. I strongly believe more employees should have the option to work from home. But not just to avoid traffic - there are more twisted nuances to this issue.Companies are seemingly encouraging employees to move back to offices. And here's my theory - ma