Content and Conversation: SEO Tips from Siege Media

Nov 20 2024 80 ep. 33 mins 225

Content and Conversation: SEO Tips from Siege Media Podcast artwork

Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.

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How to Rank on AI Search Engines with Michael Buckbee

Nov 20 2024 43 mins

We speak with Michael Buckbee, the innovator behind Knowatoa, a tool transforming SEO for AI search services.We discuss strategies for ranking on AI-Powered search engines and how Knowatoa enhances rank tracking on platforms like ChatGPT, helping marketers analyze keywords and search intent in this new landscape.We focus on aligning content with user intent while stressing the need

How Brian Dean Sold Two SEO Businesses

Oct 31 2024 35 mins

We’re joined by Brian Dean, co-founder of Exploding Topics, as he shares his journey of transitioning from SEO education to trend-spotting innovation.

Mastering Content Strategy During Election Season with Emily Campbell-Snidal

Oct 07 2024 13 mins

Ross and Emily Campbell-Snidal, VP of Content Marketing at Siege Media, explore how brands can craft effective content strategies during election season.

The Future of SEO w/ Clearscope's Bernard Huang

Sep 17 2024 59 mins

This week on Content & Conversation, Ross and Bernard Huang, the founder of Clearscope, dive deep into the state of the SEO industry and how it could impact the future of SEO.

Lessons from 70 SaaS Content Interviews w/ Jimmy Daly

Sep 10 2024 39 mins

This week on Content & Conversation, Jimmy Daly, founder of Superpath and former Marketing Director at Animalz, delves into the intricacies of what makes a SaaS content marketing team truly excel. Drawing from countless interviews with industry leaders, Jimmy shares the recurring themes he’s identified among the best in the business.

Programmatic SEO w/ Zapier’s Former Lead SEO

Jul 23 2024 49 mins

This week on Content & Conversation, Matt Bowers, SEO consultant and former SEO lead for Zapier and Zillow, joins us for an in-depth discussion on navigating the increasing complexities of indexation and the rising importance of unique content.

Product-Led Digital PR: A Critical Strategy for 2025

Jul 09 2024 19 mins

Join Ross and Emily Campbell-Snidal, VP Content Marketing at Siege Media, as they discuss the importance of using Product-Led Digital PR to enhance your content strategy and drive performance. They discuss the long term value of Product-Led Digital PR, how to collect insightful data with surveys, and the future of digital PR.

Google’s Algo Leak, AI Overviews & Hreflang’s Future

Jun 04 2024 31 mins

Jesse Mcdonald and Ross Hudgens break down the latest SEO news, from Google's algo leak, AI Overviews, Hreflang coverage, and Parasite SEO.

The Optimal In-House Team Structure

May 02 2024 15 mins

Struggling to find the right formula for your in-house content marketing team? You're not alone. In this episode of Content & Conversation, Ross and Drew dive into the nuances of crafting the ideal in-house team structure for content marketing success.

Content Marketing Trends for 2024

Mar 07 2024 16 mins

We asked 293 content marketers about their plans for content strategy, AI, and budget in 2024 to understand where the future of content marketing is heading. Listen to our top takeaways.