Beer Branding Trends

Jan 28 2025 81 ep. 31 mins 11
Beer Branding Trends Podcast artwork

Conversations with CODO Design on building stronger craft beverage brands.

  Business  Education  Arts
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080 - How we refreshed the Alewerks Brewing brand (feat. Michael Claar)

Jan 28 2025 22 mins  
Cody and Isaac sit down with Michael Claar to discuss Alewerks Brewing Co.'s recent brand and package refresh.

079 - Endorsed Brand vs. a New Standalone Brand

Jan 14 2025 20 mins  
Cody and Isaac sit down to discuss when it makes sense to launch an Endorsed Brand vs. an entirely new, standalone brand.

078 - Why brand your taproom brewery?

Dec 10 2024 20 mins  
Cody and Isaac sit down to discuss why branding is important for a taproom-focused brewery, even if you have no intention of ever packaging your beer.

077 - How to Tame Rotation Nation

Nov 26 2024 19 mins  
Cody and Isaac sit down to discuss how your brewery can tame an overwhelming release schedule.

076 - A Designer and a Lawyer Walk into a Brewery (Intellectual Property feat. Matthew McLaughlin)

Nov 12 2024 37 mins  
Isaac sits down with Matthew McLaughlin to discuss all thing brewery Intellectual Property.

075 - How CODO helped AleSmith Brewing launch a Hard Cider brand (feat. AleSmith)

Oct 29 2024 20 mins  
Isaac sits down with Brandon Richards and Kristen Ballinger of AleSmith Brewing to discuss their new hard cider brand development.

074 - How to Successfully Refresh Your Brewery's Packaging

Oct 15 2024 22 mins  
Cody and Isaac sit down to discuss a handful of best practices CODO has learned after handling several dozen package refreshes

073 - Package Refreshes vs. Brand Refreshes (vs. Rebrands)

Oct 01 2024 26 mins  
Cody and Isaac sit down to discuss the key differences between package refreshes, brand refreshes and rebrands as well as why these nuances matter.

072 - Introducing: The Package Refresh Series

Sep 17 2024 33 mins  
Cody and Isaac sit down to introduce CODO's new summer BBT newsletter series: The Package Refresh Series. Plus, why *are* package refreshes so hot right now?

071 - How to Make your Brand Strategy Actionable

Aug 27 2024 17 mins  
Cody and Isaac sit down to discuss Brand Essences and how they help to make your Brand Strategy actionable.