Aug 27 2024 17 mins 1
Points of discussion:
1. What is a Brand Essence?
2. Brand Strategy vs. business strategy
3. Examples of Brand Essences
4. Can these become public facing?
5. Brand Essences and Mood Boards ensure a smooth transition from strategy to design
6. Mood Boards serve as a phenomenal rapid prototyping tool
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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com
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