Jan 30 2025 46 mins
Web3 marketing has a retention problem. Too many projects chase mindshare, but few know how to build communities that last. In this episode, Phin, lead marketer at Abstract, shares his journey from Web2 to Web3 and unpacks why most crypto marketing playbooks are fundamentally flawed.
We explore why engagement farming isn’t enough, why crypto products should compete in the mainstream, and how Abstract is rethinking consumer crypto by making Web3 seamless.
If you’re a founder or marketer looking to cut through the noise and build something real, this episode is for you.Chapters:00:00 Introduction
02:47 The Evolution of Abstract and L2 Launch Decisions
05:55 Comparing Ethereum and Solana: Insights and Opinions
09:10 Marketing Strategies: Web2 vs Web3
11:58 The Future of Marketing in Web3
14:51 Data Privacy and User Experience in Web3
18:03 Session Keys and On-Chain Interactions
23:56 Simplifying the Crypto Experience
26:47 Reducing Onboarding Friction
28:56 The Role of Price in Marketing
30:35 Self-Custody and Consumer Behavior
32:30 Building a Community in Crypto
39:05 Abstract's Consumer-Centric Approach
43:00 NFTs vs Tokens: Branding Strategies
44:49 Marketing on a Budget
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.decentralised.co