Ep 31 - Web3 Marketing Playbook with Phin from Abstract
Jan 30 2025
46 mins
Web3 marketing has a retention problem. Too many projects chase mindshare, but few know how to build communities that last. In this episode, Phin, lead marketer at Abstract, shares his journey from Web2 to Web3 and unpacks why most crypto marketing playbooks are fundamentally flawed.We explore why engagement farming isn’t enough, why crypto products should compete in the mainstre