Mar 12 2025 1 mins 1
Introducing the PeerSignal Podcast with Adam Schoenfeld
We all know what bad looks like in B2B.
Spray and pray, turn and burn, growth at all costs. Vendor-centric mindset drives buyer-second behavior.
For the last decade, eager SaaS buyers have tolerated mediocre sales & marketing.
We're now seeing a return to rigor. As buyer rigor returns, great products with “good enough” sales & marketing will no longer thrive.
Winning now requires GTM excellence.
GTM excellence is not a "new way" tactic, channel, or motion. It's not a platform that you need to buy. There’s no silver bullet. It's a pursuit.
This show documents the stories, learnings, and insights from operators deep in this pursuit who we can all learn from.
Welcome to The PeerSignal Podcast with Adam Schoenfeld.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peersignal.org
