The PeerSignal Podcast

Apr 03 2025 3 ep. 36 mins 3
The PeerSignal Podcast artwork

Interviews with the best GTM operators to uncover insights, tactics, and playbooks you can use in your pursuit of GTM Excellence.

www.peersignal.org

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


TalkDesk, Gong, and Cresta’s secret weapon: Russel Banzon’s CMO playbook. Enterprise marketing, differentiating with customer proof, bullseye account selection, and the 3 acts of growth.

Apr 03 2025 50 mins  
TalkDesk ($10B+), Gong ($7.25B+), and Cresta ($1.6B+) had a secret weapon.Russell Banzon.As CMO at Cresta (an AI unicorn), he's building an enterprise marketing machine that's powering incredible growth in a competitive market. And it’s built on a foundation of learnings he acquired at some of the most effective marketing organizations in tech.He shared this ‘unicorn-building G

The "CMO Whisperer" Elissa Fink on scaling Tableau $5M to $1B, rethinking brand vs demand, how to get fired as CMO, why vendors can't be the hero.

Mar 20 2025 56 mins  
Elissa Fink is the former CMO of Tableau, where she led the company from roughly $5 million to over $1 billion in ARR. After a storied career building one of the most beloved brands in B2B software, Elissa now sits on multiple boards and advises CMOs on how to combine brand and demand into unstoppable growth. In this episode, she joins host Adam Schoenfeld to unpack lessons learned

Introducing: The PeerSignal Podcast with Adam Schoenfeld

Mar 12 2025 1 mins  
Introducing the PeerSignal Podcast with Adam SchoenfeldWe all know what bad looks like in B2B.Spray and pray, turn and burn, growth at all costs. Vendor-centric mindset drives buyer-second behavior.For the last decade, eager SaaS buyers have tolerated mediocre sales & marketing.We're now seeing a return to rigor. As buyer rigor returns, great products with “good enough” sales &