Jul 24 2024 44 mins 1
How the f*ck are you supposed market to a generation who tune out from most advertising?
Gen Z is known for rejecting the status quo, from wellness culture to luxury brands, and their marketing tolerance is practically non-existent.
They are socially conscious, demanding and discerning, and their values are rubbing off on other generations. So whether you actively target Gen Z’s or not, you should listen up.
To have this conversation with me, today's guest is Lauren Meisner.
Lauren is the founder and director of the award-winning digital youth publication, Centennial World, reaching 2+ million Gen Z's per month. Prior to launching Centennial World in 2019, she was a beauty and entertainment writer for beautyheaven, ELLE Australia, and Harper's BAZAAR Australia. Lauren also writes the Gen Z viral news Substack 'infinite scroll' and co-host’s and produces Centennial World’s weekly internet culture podcast.
Brands discussed in this episode:
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Connect with Lauren Meisner:
Instagram: Lauren Meisner
TikTok: Centennial World
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