Got Marketing?

In this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft bold, authentic stories that make brands stand out. Expect practical insights into building a brand that resonates authentically. Mia and Michelle discuss how storyt

In this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelyn’s Instagram post, “Pay me like an unqualified life coach.” We explore the value of credentials and the frustrations surrounding unregulated coaching practices. We also share pract

 In this episode of Got Marketing?, we sit down with Meta Ads expert Tenai Seymour, founder of Ads Haus, to explore the evolving world of Meta advertising. Together, we break down how to avoid the pitfalls of generic Facebook ads and why a boutique, tailored approach often delivers better results. We dive into the importance of being fully prepared before launching ads, making

In this episode, we dive into the world of celebrity and personal branding marketing with a spotlight on Snoop Dogg's recent high-profile campaigns. We discuss how Snoop has become an undeniable highlight of the 2024 Paris Olympic Games, boosting NBC's viewership with his genuine and magnetic presence as a special correspondent. We also explore his successful BIC campaign with Mart

In this Marketing Moment, Mia and Nell Casey from Fete Creative discuss the Incy Interiors Palava. Based on Nell's experience as an aggrieved customer who has been left in the dark, Nell, a small business owner and marketing expert, dug deep beyond the seemingly trustworthy brand and its solid online presence to shed light on the deceptive and misleading marketing efforts

How the f*ck are you supposed market to a generation who tune out from most advertising? Gen Z is known for rejecting the status quo, from wellness culture to luxury brands, and their marketing tolerance is practically non-existent.  They are socially conscious, demanding and discerning, and their values are rubbing off on other generations. So whether you actively t

Creativity doesn't come in hours. So why are agencies still selling time? We don't have to look too hard to see that the marketing industry is evolving at the speed of light, but marketing and advertising agencies have followed the same traditional agency model for over 40 years. With experience in both the brand side and the agency, Mia has seen the problem from both sides of

In this Marketing Moment, Mia discusses direct to consumer men's t-shirt brand True Classic. True Classic have become internet famous from their Facebook ad strategy and their clever messaging. Let's unpack it.     Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.    Have a brand or cam

We've all seen that unhinged big green owl kidnapping people on TikTok. It's no secret that Duolingo is more than succeeding when it comes to their organic social media strategy, but they're also winning with their campaigns. This episode is the first of our new direction for season five of Got Marketing?, and with my guest, Nell, we will be unpacking Duolingo's marketing

Brittney Saunders started as an OG 2010s YouTuber, girl next door from Newcastle who knew she wanted to make it big one day. Flash forward to now, she's the CEO of her own uber-successful clothing brand, cafe owner, and podcast host. In her own words, she's busy, and she loves it. Fayt The Label, her clothing brand, is a perfect example of how personal brands and business brands ca