Lou Kozlevcar

Oct 21 2024 38 ep. 16 mins 1
Lou Kozlevcar Podcast artwork

Lou, a paid ads specialist based in Melbourne, Australia shares winning insights on paid ads (particularly Facebook). Lou also invites guests to speak about marketing and self-promotion. This podcast is primarily targeted at women entrepreneurs, but all are welcome. This podcast is appropriate for those beginning in paid ads, and those considering transitioning to getting a paid ads manager to help. Please enjoy!

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Episode 039: SEO first steps: How to start when you don't know where (with guest Jules White)

Oct 21 2024 31 mins  
If you've ever felt overwhelmed by SEO or unsure where to start, you're not alone. Many online service providers know they need it but get stuck in the technical jargon and complicated strategies. The good news? SEO doesn't have to be a mystery. In fact, there are simple, often overlooked benefits that can make a huge impact on your business without diving into the deep end of tech

Episode 038: Should you use paid ads? Let's talk about why you shouldn't

Oct 11 2024 19 mins  
Paid ads can be a great way to grow your business or amplify your next launch. But from my experience as a paid ads specialist for the last 4 years, I’ve seen a lot of disasters! Sometimes, ads don’t bring in the results you expected. Sometimes, important information is missed when determining what resources you need for success. In this episode I'm going to uncover some commo

Episode 036: Copywriting is more than just words, it's persuasion (with guest Brandy Wells)

Sep 05 2024 25 mins  
You might know you can solve your customer's problem, but can you explain how you do it in their language? In this episode, Brandy Wells explains what a copywriter does to help you get more sales. If you've ever asked yourself, "What does a copywriter do?" the answer goes beyond making words look good or sound smart. You need to articulate your message in a way th

Episode 035: Why hire a paid ads specialist, when you can DIY?

Aug 29 2024 20 mins  
When deciding whether to DIY or hire an ads manager, it's important to consider not just the time you'll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself versus hiring someone to help. It's not just about saving time—professionals know how to handle the fiddl

Episode 034: Paid VS Organic - How to balance this with small budgets

Aug 25 2024 15 mins  
This episode answers some questions my listeners have asked: Paid VS organic - which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience.

Episode 033: Email list building and why owning your list is better than 'renting'

Aug 18 2024 36 mins  
Do you own your audience, or are you renting it? If the only way you're reaching new audiences and nurturing them is through social media, then you're doing the latter. And this is a problem because if your accounts is hacked or deleted, it can be difficult to get it back. Whereas, if you grow an email list, you own that database! This gives you a chance to speak more intim

Episode 032: Boosted posts VS using ads manager. Return of the Boosty Posty!

Aug 06 2024 13 mins  
Want to know what's involved and what to expect from boosted posts VS using the ads manager? This episode is for you! In this episode, I share my wisdom and experiences with setting up Facebook ad campaigns for success. I'd like for you to know what's involved, before you start diving in.

Episode 031: 'Always On Campaign': How to Ensure Your Pipeline Stays Full

Jul 31 2024 4 mins  
Running a business can sometimes feel like a rollercoaster, with cashflow ebbs and flows. But what if there was a way to keep your business ticking along, without the ups and downs? That's where an "Always On Campaign" comes in. This strategy ensures that your business is always bringing in a stream of new sales and your pipeline never dries up! If you'd like to

Episode 030: Everything your website needs, and what it doesn't

Jul 10 2024 24 mins  
Not sure what your website needs? First ask yourself what your business needs, and then what your customers need. In this interview with web developer, Kim Maxwell, we explain website requirements for coaches, course providers, and service providers in more detail. Tune in if you want to know more!

Episode 029: When should you include paid ads in your marketing strategy?

Jul 03 2024 9 mins  
If you run a business, and you’re unsure if paid media ads are for you, you’re not alone! In this podcast episode, I’ll tell you what you need to know before you start asking for help. I’ve had to deal with a few prospective clients asking me to help, only to redirect them on another course. So grab a cuppa and sit down with me if you’d like some insights!