Aug 20 2024 21 mins 1
On this episode, Doug Winter, Founder and CEO at Seismic, talks about how he grew Seismic from a small startup to a major player in sales enablement. Doug shares the key moments and strategies that helped Seismic succeed, including important acquisitions and staying focused on goals.
Specifically, Doug discusses:
- How Seismic started and the tough decisions they made along the way.
- Why they focused on big companies to find their place in the market.
- The reasons behind their Series A funding and staying in San Diego.
- Their approach to acquisitions and how competition played a role.
- How buying Lessonly boosted growth for both companies.
- The importance of company culture and people in making acquisitions work.
- What they learned about the challenges of merging with competitors.
- Why having clear goals is crucial for successful mergers and acquisitions.
Resources Mentioned:
Doug Winter - https://www.linkedin.com/in/doug-winter/
Seismic - https://seismic.com/
Jackson Square Ventures - https://www.jacksonsquareventures.com/
Lessonly - https://www.lessonly.com/
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